You may wonder what sets apart a brand film from other conventional film mediums? To carry a clear idea of what brand films are, you must keep the fact in mind that brand films function in the domain of digital marketing. They carry a sole aim to convey your brand idea to the audience without an intention to make an unnecessary sales pitch. A brand film is a well produced video that looks and feels more like a movie or well-made documentary than it does like a local newscast. It also has a compelling narrative that keeps you engaged and curious about the brand. These brand videos frequently incorporate core corporate objectives that sell, promote, establish trust and eventually support marketing initiatives.
Let us understand brand films better through a well-structured article.
What are brand films?
Brand films are short movies that use narrative to spread a message and a brand. While advertisements and commercials have long incorporated storytelling techniques, brand films raise the bar for audiovisual creation. They are enabling businesses to tell longer stories through long form content, a format that is becoming more and more difficult as customers’ attention spans get shorter and shorter. There used to be a time when a long-form structure was enjoyed by the readers. But since we’ve come a long way ahead and the trends have been changing constantly, we have somewhat become accustomed to short-form content.
Brand films can be as short as a few minutes or even five to seven minutes, at max. The audiovisual productions are mandatory to incorporate. In contrast to a product showcase or another sort of marketing movie, brand films are created differently. A brand film emphasizes the large picture while evoking a sense or an experience. Consequently, scripted messaging, arresting imagery and catchy music are given more attention. A great brand film can be utilized for a variety of marketing occasions, including presentations at conferences and on your website, client pitches and hiring events.
Therefore, it is safe to say that brand films are the future of content marketing, regardless of format or the streaming device.
Purpose of brand films
The purpose of brand films is to provide viewers with an inside peek at your business. By allowing customers or clients a peek behind your closed doors, they will learn more about your company’s culture and discover new ways to connect with the brand, forging an even closer connection. Additionally, video production businesses advise that these films should instruct, engage, and arouse viewers’ emotions.
Motives to structure a brand film
Like any other implementation method, there is a structure that outlines the foundation upon which it is based. Brand movies also use that kind of framework. Let’s look at the important factors:
Concentrate on the goal
Consider a brand film as a mission statement commercial and not any other conventional medium. Your objective will be the driving force behind this film, just as it is for your job. You know what drives you to show up each day. Similarly, brand films carry an aim by default. Your purpose probably sums up who you want to assist and how you plan to do it. Record the feeling that underlies your mission on camera. Make sure you pre-plan all the details you have to convey and once done, you’re good to go!
Everyone has a motivation for doing what they do, and your brand is no different. You probably can come up with a tale or anecdote about your company that sums up its purpose and core principles. Speak out about any aspect you feel can draw your audience closer to you. Arouse curiosity in them. Or perhaps, speak in a way that attracts potential target customers towards you. The key here is to talk. Make sure you’re making the most out of it!
Focusing on your company’s principles and doing so in a way that shows your target audience that you share their values will help make your brand film interesting. Once a relatability factor is established on your end, half the job’s already done for you. Convey all the necessary factors that are about the foundation of your establishment. These points act as great reasons for your target audience to see what your brand has got.
A successful brand movie can have many different components, but it shouldn’t be overly complicated with character arcs and background information. Concentrate on a few main ideas that you want your audience to remember. Brand films should be succinct and incredibly precise, with a run time of no more than three minutes to maintain the viewer’s interest and at least one minute to tell your tale.
Don’t employ grand vistas of nature or swoon-worthy music if they don’t fit your brand. Your business is responsible for defining its brand. The tone utilized in the video can be used to communicate that brand. Is it lighthearted or formal? Motivating or logical? Use this video to introduce yourself to new clients. Using appropriate mediums make a lot of difference and if this aspect is neglected or even ignored, businesses can end-up losing their audience as it can potentially yield a wrong impression of you. Nobody would want that to happen!
What does the future hold for brand films?
Brand films will become increasingly prevalent as our world embraces digital content and representation. The future of these videos is bright because video production companies are aware of their potential to have a powerful impact on others. A business will notice the benefits that result from customers who trust it when it produces a brand film that feels authentic and less like an advertisement. You should seriously think about working with a video production company if you want a comparable outcome. Without consulting experts, you might send the incorrect message to the right set of audience you already foster.
Therefore, get in touch with Klara Fardiga Films today and give your organization a brand film that works like magic! Choose the most suitable plan that fits your budget and does justice to your brand.