November 23, 2022 Klara Färdiga Film

HOW TO DIRECT A PROMOTIONAL VIDEO?

Promo videos are the talk of the town these days? But has anyone ever cared to ponder what exactly their purpose is? How are they mainstream? Why do they exist? Do not worry, as we’re here to answer your queries quite extensively in this blog. 

Video footage may be utilized in a variety of ways. That can be social media postings, advertising, emails, and marketing websites. But how does one move from “wanting to make a video” to “scripting and actually making a video“? 

Looks a little complicated, doesn’t it? But actually, it’s quite easy! There is a fairly fundamental formula that every video follows, from the initial idea to the final cut, regardless of the company, the budget, or the purpose of the video.

Moreover, this article would address the advantages of making promo videos, when to use them, and how to use them most effectively into your entire video marketing strategy. So, without any further ado, let’s get started:

What is a Promotional Video?

A promotional video, often known as a promo video, is a video created specifically to advertise a certain marketing campaign, sale or event. Promos frequently resemble teaser videos in style and tone. This is where one attracts viewers in and piques their interest before giving them additional information. Promo films are excellent for bringing in new customers by increasing online knowledge of future events and discourses around them. A promotional film can introduce your business to people who are unfamiliar with it by piquing their curiosity with a current promotion. For those who are already familiar with a certain brand, they can also keep a check by luring them back and providing them another incentive to think about doing business with you. 

Here’s a fantastic illustration: let’s imagine a prospective consumer or client is on your website. Now this client has been thinking about your goods or services for some time. You may provide more value and give them one more reason to say yes by sharing a promo video with them for a forthcoming promotion. And there- Bob’s your uncle!

Steps to follow while directing a Promo Video

The basic idea of a promotional video has been established. Now, when it comes to what all steps are required to direct a promo video, you may follow what’s stated below:

1. Decide on your objective and one message

Try to be as specific and focused as you can with your promotional film. Everyone wants to increase their sales, but what specific objective do you have in mind for your promotional video? Create a single statement to serve as the focal point of your film after defining your purpose. The single thing you want your audience to take away.

For instance, the opening of a promotional video for J&J Cosmetics with the tagline “Helping People Live Healthy, Vibrant Lives” conveys the same message. The link to the video is here. Can insert the video in the blog

2. Write a script for a video

Everything that will be heard in your promotional video, including any on-screen dialogue and voice-overs, is described in the video script. Ideally, the script for your promotional video will enhance what the audience sees on screen and vice versa. There is an essential thing to keep in mind when writing your video screenplay. Remember that there shouldn’t be any fluff, stilted sentences,or artificial voice inflection.

Just mention in your script what the viewer should take away from the video. After they’ve viewed it, what do you want them to do? Here’s how to write a straightforward, interesting, and distinctive marketing video script:

  • Introduce a problem or an obstacle that your audience is facing
  • Describe how your offering helps the viewer with this issue
  • Steps and evidence in support of your allegations should be added (based on your video direction, such as product demo or customer review)
  • Finish with a straightforward call to action.

Refine the draft to highlight the qualities that make you the greatest option. Don’t overlook the length of your script; even videos under 90 seconds have a viewer retention rate of only 59%. An 18-second clip had a 74% completion rate in a Wistia trial on Facebook that assessed video duration. In other words, only include as much of your script as is necessary.

3. Establish a storyboard

Your promotional video will be artistically outlined with storyboarding. The frames and sequences you want to include in your video are represented as thumbnails on a storyboard, along with notes for each one. You can make storyboards as simple or as complicated as you like. The essential rule to remember is that every significant scene in your video needs at least one thumbnail to itself, along with notes explaining the significance of the scene and how it affects the subsequent scenes.

Examples of a storyboard for a promotional video:

  • It enhances communication among all parties engaged in the production of promotional videos
  • It aids in successfully planning your filming and editing
  • It aids in the selection of animation and graphics
  • You get a sense of the pace from it
  • It connects photos and sounds

4. Create or collect the video

Now that you have your script and storyboard, it’s time to find all the clips for your promotional film. Any and all of the following are examples of these:

  • Videos that you have personally filmed

You need crystal-clear, well-lit footage of your subject matter. It can be in the case of whether you’re showcasing yourself, a team member, a client or your product in a real-world setting. You don’t even have to go high-budget on this. With the majority of smartphone cameras and a cheap tripod, you can simply make them!

  • Screen recordings

A brief on-screen demonstration can work wonders whether your promotional film showcases a software programme or the booking process. To record your screen, use programmes like Camtasia, Snagit or Screenflow.

  • Gather the best stock media

You might find it difficult to produce pertinent movies on your own rather frequently, but notably in service-based sectors. Stock films come very handy in situations like this.

5. Add text and visuals to enhance

You may enhance your film with aspects that keep viewers interested and move their eyes by using a robust video editing programme. 

Examples comprise:

  • Text, such as headings and subtitles
  • Your logo
  • Layers of color
  • Call-to-action

It’s time to market your finished video now that it’s finished! Try some of the following strategies to get your promo film seen as the purpose of a promo is to spread the word:

  • Email:

You should email your subscribers (many times) with your promo video in newsletters and e-blasts to remind them to take advantage before it’s too late, just like you would if you were promoting an event or discount offer.

  • Website:

Posting your promotional video on both your website and business blog can help you reach as many potential clients as possible when marketing a limited-time offer.

  • Social:

Send out your promotional video (or videos) on your social media feeds without a doubt, as your social channels are one of your business’s main owned audiences.

  • Paid Ads:

Spend money on your promotional video to increase its visibility on social media, and utilize retargeting ads to remind your subscribers and followers who have opened your promotional email about the offer.

And just like that, you have managed not just to create, but also learnt ways to market your promo video. Reach out to us at Klara Fardiga Films in case of assistance. We are experts at providing video content servicing around the globe. Drop us a hello and let us know how we can assist you.

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