{"id":8057,"date":"2026-08-23T17:45:57","date_gmt":"2026-08-23T17:45:57","guid":{"rendered":"https:\/\/klarafardigafilm.com\/se\/?page_id=8057"},"modified":"2026-08-27T06:20:43","modified_gmt":"2026-08-27T06:20:43","slug":"behover-videoannonser-undertexter","status":"publish","type":"page","link":"https:\/\/klarafardigafilm.com\/se\/fragor\/videoannonser\/behover-videoannonser-undertexter\/","title":{"rendered":"Beh\u00f6ver videoannonser undertexter?"},"content":{"rendered":"<style>\n.kff-fraga{--gul:#F9DC54;--mork:#0D1220;--kram:#EEEADD;--dim:#9AA0B4;--linje:#232B42;\n background:#0D1220;color:var(--kram);border-radius:6px;padding:34px 32px 30px;\n max-width:900px!important;width:100%!important;margin:34px auto 44px!important;\n font-family:\"Futu\",\"Futura\",\"Source Sans 3\",Arial,sans-serif}\n.entry-header{position:static!important;padding-top:132px!important;margin-bottom:0!important}\n.entry-title{font-size:clamp(28px,4.4vw,50px)!important;line-height:1.08!important;padding:0 24px 20px!important;max-width:1100px;margin:0 auto!important}\n.kff-fraga__brod{font-size:14px;color:var(--dim);margin:0 0 22px}\n.kff-fraga .kff-svar{background:#161D31;border-left:5px solid var(--gul);border-radius:0 4px 4px 0;padding:22px 26px 20px;margin:0 0 14px;max-width:none}\n.kff-fraga .kff-svar__etikett{font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--gul);margin:0 0 9px}\n.kff-fraga .kff-svar p{font-size:19px;line-height:1.62;color:var(--kram);margin:0}\n.kff-fraga .kff-metarad{font-size:14px;color:var(--dim);margin:0 0 34px}\n.kff-fraga h2{font-size:25px;line-height:1.22;color:#fff;font-weight:700;margin:34px 0 12px;letter-spacing:-.005em}\n.kff-fraga p{font-size:17.5px;line-height:1.65;color:var(--kram);margin:0 0 15px;max-width:66ch}\n.kff-fraga,.kff-fraga p,.kff-fraga li,.kff-fraga td,.kff-fraga th,.kff-fraga h2{overflow-wrap:break-word;word-break:normal;hyphens:auto}\n.kff-fraga ul.kff-punkter{margin:0 0 16px;padding:0 0 0 20px;max-width:66ch}\n.kff-fraga ul.kff-punkter li{font-size:17.5px;line-height:1.6;color:var(--kram);margin:0 0 7px}\n.kff-fraga ul.kff-punkter li::marker{color:var(--gul)}\n\/* Lankar. Temats kit tvingar alla <a> till 22px och byter storlek pa hover.\n   Har tar vi over helt: en lank ar alltid lika stor som texten den star i. *\/\n.kff-fraga a:not(.kff-cta-btn){font:inherit!important;color:var(--gul)!important;\n text-decoration:underline;text-underline-offset:3px;text-decoration-thickness:1px;\n transition:color .12s ease,text-decoration-thickness .12s ease}\n.kff-fraga a:not(.kff-cta-btn):hover,\n.kff-fraga a:not(.kff-cta-btn):focus{font:inherit!important;color:#FFE87A!important;\n text-decoration-thickness:2px}\n.kff-fraga a:not(.kff-cta-btn):focus-visible{outline:2px solid var(--gul);outline-offset:2px}\n.kff-fraga__brod a:not(.kff-cta-btn){color:var(--dim)!important}\n.kff-fraga__brod a:not(.kff-cta-btn):hover{color:var(--gul)!important}\n.kff-fraga .kff-metarad a:not(.kff-cta-btn){color:#C9CEDD!important}\n.kff-fraga .kff-metarad a:not(.kff-cta-btn):hover{color:var(--gul)!important}\n.kff-relaterade a:not(.kff-cta-btn){color:var(--kram)!important;font-size:16.5px!important}\n.kff-relaterade a:not(.kff-cta-btn):hover{color:var(--gul)!important;font-size:16.5px!important}\n.kff-tabellrutan{overflow-x:auto;margin:22px 0 8px;border:1px solid var(--linje);border-radius:5px}\n.kff-fraga table{border-collapse:collapse;width:100%;min-width:520px;font-size:15.5px}\n.kff-fraga th{background:#161D31;color:var(--gul);text-align:left;font-size:12.5px;letter-spacing:.09em;\n text-transform:uppercase;padding:11px 14px;border-bottom:1px solid var(--linje);font-weight:600}\n.kff-fraga td{padding:11px 14px;border-bottom:1px solid var(--linje);color:var(--kram);vertical-align:top}\n.kff-fraga tr:last-child td{border-bottom:none}\n.kff-kalla{font-size:13.5px;color:var(--dim);margin:0 0 26px;font-style:italic}\n.kff-sagor{background:#161D31;border-radius:5px;padding:20px 24px 4px;margin:32px 0 0}\n.kff-sagor h2{font-size:14px;letter-spacing:.14em;text-transform:uppercase;color:var(--gul);margin:0 0 10px}\n.kff-relaterade{margin:34px 0 0;padding:24px 0 0;border-top:1px solid var(--linje)}\n.kff-relaterade h2{font-size:14px;letter-spacing:.14em;text-transform:uppercase;color:var(--gul);margin:0 0 12px}\n.kff-relaterade ul{list-style:none;padding:0;margin:0;display:grid;gap:8px}\n.kff-fraga__cta{margin:34px 0 0;padding:26px 0 0;border-top:1px solid var(--linje)}\n\/* CTA-knappen star utanfor lankblocket ovan och behover egna regler i bada\n   lagen, annars satter temats kit 22px och egen textfarg pa hover. *\/\n.kff-fraga__cta a,.kff-fraga__cta a:hover,.kff-fraga__cta a:focus{\n display:inline-block;background:var(--gul);color:#0D1220!important;font-weight:700!important;\n font-size:16px!important;line-height:1.25!important;font-family:inherit!important;\n text-decoration:none!important;padding:15px 30px;border-radius:4px;\n transition:background .12s ease}\n.kff-fraga__cta a:hover,.kff-fraga__cta a:focus{background:#FFE87A}\n.kff-fraga__cta a:focus-visible{outline:3px solid #fff;outline-offset:2px}\n@media (max-width:640px){\n .kff-fraga{padding:24px 18px 22px;border-radius:0;margin:18px auto 26px!important}\n .entry-header{padding-top:104px!important}\n .entry-title{padding:0 18px 14px!important}\n .kff-fraga .kff-svar{padding:17px 18px 16px;border-left-width:4px}\n .kff-fraga .kff-svar p{font-size:17px}\n .kff-fraga h2{font-size:21px}\n .kff-fraga p{font-size:16.5px}\n .kff-fraga ul.kff-punkter li{font-size:16.5px}\n .kff-relaterade a:not(.kff-cta-btn),\n .kff-relaterade a:not(.kff-cta-btn):hover{font-size:16px!important}\n .kff-fraga__cta a,.kff-fraga__cta a:hover{display:block;text-align:center}\n \/* Tabell -> staplade kort. HTML forblir en riktig <\/p>\n<table> for crawlers. *\/\n .kff-tabellrutan{overflow-x:visible;border:0;border-radius:0;margin:18px 0 8px}\n .kff-fraga table{min-width:0;width:100%;display:block;font-size:15px}\n .kff-fraga thead,.kff-fraga thead tr,.kff-fraga thead th{position:absolute!important;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}\n .kff-fraga tbody,.kff-fraga tr,.kff-fraga td{display:block;width:auto}\n .kff-fraga tr{background:#111726;border:1px solid var(--linje);border-radius:5px;margin:0 0 10px;padding:2px 0}\n .kff-fraga tr:last-child{margin-bottom:0}\n .kff-fraga td{padding:10px 15px;border-bottom:1px solid var(--linje)}\n .kff-fraga tr td:last-child{border-bottom:0}\n .kff-fraga td::before{content:attr(data-label);display:block;font-size:11.5px;font-weight:600;\n  letter-spacing:.09em;text-transform:uppercase;color:var(--gul);margin:0 0 3px}\n .kff-fraga td[data-label=\"\"]::before{display:none}\n}\n@media (prefers-reduced-motion:reduce){.kff-fraga,.kff-fraga *{transition:none!important;animation:none!important}}\n<\/style>\n<article class=\"kff-fraga\">\n<nav class=\"kff-fraga__brod\" aria-label=\"Br\u00f6dsmula\">\n    <a href=\"\/se\/\">Hem<\/a> \u203a <a href=\"\/se\/fragor\/\">Fr\u00e5gor<\/a> \u203a <a href=\"\/se\/fragor\/videoannonser\/\">Videoannonser<\/a> \u203a<br \/>\n    <span aria-current=\"page\">Beh\u00f6ver videoannonser undertexter?<\/span><br \/>\n  <\/nav>\n<div class=\"kff-svar\">\n<p class=\"kff-svar__etikett\">Kort svar<\/p>\n<p>Ja. Utg\u00e5 fr\u00e5n att minst h\u00e4lften av din m\u00e5lgrupp inte ser annonsen med ljud. En stor del av all video i sociala fl\u00f6den ses utan ljud, och en annons vars budskap enkom ligger i en speakerr\u00f6st kommer fallera. L\u00e4gg in undertexterna redan i redigeringen i st\u00e4llet f\u00f6r att lita p\u00e5 plattformens automatiska textning.<\/p>\n<\/p><\/div>\n<p class=\"kff-metarad\">Senast uppdaterad <time datetime=\"2026-08-27\">27 augusti 2026<\/time> \u00b7 Skriven av <a href=\"\/se\/om-oss\/daniel\/\" rel=\"author\">Daniel Gustafsson, Sales manager<\/a><\/p>\n<h2>Annonsen m\u00e5ste fungera stum<\/h2>\n<p>Standardl\u00e4get i ett socialt fl\u00f6de \u00e4r ljud av. Tittaren sl\u00e5r p\u00e5 ljudet f\u00f6rst om n\u00e5got redan f\u00e5ngat intresset \u2014 vilket betyder att ljudet aldrig f\u00e5r vara det som ska f\u00e5nga intresset.<\/p>\n<p>Testet \u00e4r enkelt: st\u00e4ng av ljudet och titta p\u00e5 er annons. F\u00f6rst\u00e5r ni budskapet? Om inte n\u00e5r annonsen bara den minoritet som r\u00e5kar ha ljudet p\u00e5.<\/p>\n<p>Vi planerar utifr\u00e5n att minst h\u00e4lften av m\u00e5lgruppen aldrig h\u00f6r annonsen. Det \u00e4r ett planeringsantagande och inte en uppm\u00e4tt siffra \u2014 de m\u00e4tv\u00e4rden som cirkulerar i branschen varierar kraftigt \u2014 men det \u00e4r ett antagande som g\u00f6r produktionen robust oavsett vilken den verkliga andelen \u00e4r.<\/p>\n<h2>Inbr\u00e4nd text sl\u00e5r automatisk textning<\/h2>\n<p>Inbr\u00e4nd text \u00e4r en del av videofilen och syns oavsett enhet, plattform och inst\u00e4llning. Automatisk textning kan sl\u00e5s av, saknas i vissa placeringar och tolkar svenska fackord oj\u00e4mnt.<\/p>\n<p>Inbr\u00e4nd text ger dessutom kontroll \u00f6ver typsnitt, placering och timing, vilket har betydelse n\u00e4r en fj\u00e4rdedel av bildytan t\u00e4cks av gr\u00e4nssnitt i vertikala format.<\/p>\n<p>L\u00e4gg in texten redan i redigeringen. D\u00e5 f\u00e5ngas felstavningar och felaktiga fackord i ett tidigare skede, medan de fortfarande g\u00e5r att r\u00e4tta utan att n\u00e5gon beh\u00f6ver ladda upp om annonsen.<\/p>\n<h2>Text \u00e4r inte hela l\u00f6sningen<\/h2>\n<p>Undertexter transkriberar tal. De ers\u00e4tter inte visuell kommunikation.<\/p>\n<p>F\u00f6rst\u00e4rk med grafiska element: pilar, ikoner och textplattor som guidar \u00f6gat och f\u00f6rklarar po\u00e4ngen utan att ett ord beh\u00f6ver h\u00f6ras. M\u00e5let \u00e4r att annonsen \u00e4r lika effektiv med ljudet av som med ljudet p\u00e5.<\/p>\n<p>Undertexter g\u00f6r dessutom annonsen tillg\u00e4nglig f\u00f6r personer med h\u00f6rselneds\u00e4ttning, vilket \u00e4r ett sj\u00e4lvst\u00e4ndigt sk\u00e4l oavsett vad statistiken s\u00e4ger.<\/p>\n<h2>Inbr\u00e4nd text j\u00e4mf\u00f6rt med automatisk textning<\/h2>\n<div class=\"kff-tabellrutan\">\n<table>\n<thead>\n<tr>\n<th>Egenskap<\/th>\n<th>Inbr\u00e4nd text<\/th>\n<th>Automatisk textning<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"Egenskap\">Syns alltid<\/td>\n<td data-label=\"Inbr\u00e4nd text\">Ja<\/td>\n<td data-label=\"Automatisk textning\">Nej, kan sl\u00e5s av<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Egenskap\">Kontroll \u00f6ver utseende<\/td>\n<td data-label=\"Inbr\u00e4nd text\">Ja<\/td>\n<td data-label=\"Automatisk textning\">Nej<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Egenskap\">Fungerar i alla placeringar<\/td>\n<td data-label=\"Inbr\u00e4nd text\">Ja<\/td>\n<td data-label=\"Automatisk textning\">Varierar<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Egenskap\">Hanterar svenska fackord<\/td>\n<td data-label=\"Inbr\u00e4nd text\">Ja, korrekturl\u00e4st<\/td>\n<td data-label=\"Automatisk textning\">Oj\u00e4mnt<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"kff-kalla\">K\u00e4lla: Klara F\u00e4rdiga Films rekommendationer f\u00f6r videoannonser, augusti 2026.<\/p>\n<section class=\"kff-sagor\">\n<h2>S\u00e5 g\u00f6r Klara F\u00e4rdiga Film<\/h2>\n<p>Vi br\u00e4nner in undertexter i alla annonsformat vi levererar, och l\u00e4gger till grafik som b\u00e4r budskapet visuellt. Samma inspelning levereras i 16:9, 9:16 och 1:1 med text anpassad efter varje formats bildyta.<\/p>\n<\/section>\n<section class=\"kff-relaterade\">\n<h2>Relaterade fr\u00e5gor<\/h2>\n<ul>\n<li><a href=\"\/se\/fragor\/videoannonser\/hur-lang-ska-en-videoannons-vara\/\">Hur l\u00e5ng ska en videoannons vara?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/format-for-videoannonser-pa-meta\/\">Vilket format ska videoannonser ha p\u00e5 Meta?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/annonsformat-pa-meta\/\">Vilka annonsformat finns p\u00e5 Meta?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/hur-manga-videoannonser-for-att-testa\/\">Hur m\u00e5nga videoannonser beh\u00f6vs f\u00f6r att testa?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/hur-ofta-byta-annonskreativ\/\">Hur ofta ska man byta ut annonskreativ?<\/a><\/li>\n<\/ul>\n<\/section>\n<section class=\"kff-fraga__cta\">\n    <a class=\"kff-cta-btn\" href=\"\/se\/kontakt\/\">Boka strategisession (30 min) \u2192<\/a><br \/>\n  <\/section>\n<\/article>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"Beh\u00f6ver videoannonser undertexter?\", \"inLanguage\": \"sv-SE\", \"author\": {\"@type\": \"Person\", \"name\": \"Daniel Gustafsson\", \"url\": \"https:\/\/klarafardigafilm.com\/se\/om-oss\/daniel\/\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"Klara F\u00e4rdiga Film\", \"legalName\": \"F\u00e4rdiga Film Sweden AB\", \"url\": \"https:\/\/klarafardigafilm.com\/se\/\"}, \"about\": [\"videoannons\", \"undertexter\", \"tillg\u00e4nglighet\"], \"mainEntityOfPage\": {\"@type\": \"WebPage\", \"@id\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/behover-videoannonser-undertexter\/\"}}<\/script><br \/>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Hem\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Fr\u00e5gor\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Videoannonser\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/videoannonser\/\"}, {\"@type\": \"ListItem\", \"position\": 4, \"name\": \"Beh\u00f6ver videoannonser undertexter?\"}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ja. Utg\u00e5 fr\u00e5n att minst h\u00e4lften av din m\u00e5lgrupp inte ser annonsen med ljud.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8048,"menu_order":27,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-8057","page","type-page","status-publish","hentry","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/comments?post=8057"}],"version-history":[{"count":9,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8057\/revisions"}],"predecessor-version":[{"id":8709,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8057\/revisions\/8709"}],"up":[{"embeddable":true,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8048"}],"wp:attachment":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/media?parent=8057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}