{"id":8120,"date":"2026-08-23T17:46:43","date_gmt":"2026-08-23T17:46:43","guid":{"rendered":"https:\/\/klarafardigafilm.com\/se\/?page_id=8120"},"modified":"2026-08-27T06:20:19","modified_gmt":"2026-08-27T06:20:19","slug":"format-for-videoannonser-pa-meta","status":"publish","type":"page","link":"https:\/\/klarafardigafilm.com\/se\/fragor\/videoannonser\/format-for-videoannonser-pa-meta\/","title":{"rendered":"Vilket format ska videoannonser ha p\u00e5 Meta?"},"content":{"rendered":"<style>\n.kff-fraga{--gul:#F9DC54;--mork:#0D1220;--kram:#EEEADD;--dim:#9AA0B4;--linje:#232B42;\n background:#0D1220;color:var(--kram);border-radius:6px;padding:34px 32px 30px;\n max-width:900px!important;width:100%!important;margin:34px auto 44px!important;\n font-family:\"Futu\",\"Futura\",\"Source Sans 3\",Arial,sans-serif}\n.entry-header{position:static!important;padding-top:132px!important;margin-bottom:0!important}\n.entry-title{font-size:clamp(28px,4.4vw,50px)!important;line-height:1.08!important;padding:0 24px 20px!important;max-width:1100px;margin:0 auto!important}\n.kff-fraga__brod{font-size:14px;color:var(--dim);margin:0 0 22px}\n.kff-fraga .kff-svar{background:#161D31;border-left:5px solid var(--gul);border-radius:0 4px 4px 0;padding:22px 26px 20px;margin:0 0 14px;max-width:none}\n.kff-fraga .kff-svar__etikett{font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--gul);margin:0 0 9px}\n.kff-fraga .kff-svar p{font-size:19px;line-height:1.62;color:var(--kram);margin:0}\n.kff-fraga .kff-metarad{font-size:14px;color:var(--dim);margin:0 0 34px}\n.kff-fraga h2{font-size:25px;line-height:1.22;color:#fff;font-weight:700;margin:34px 0 12px;letter-spacing:-.005em}\n.kff-fraga p{font-size:17.5px;line-height:1.65;color:var(--kram);margin:0 0 15px;max-width:66ch}\n.kff-fraga,.kff-fraga p,.kff-fraga li,.kff-fraga td,.kff-fraga th,.kff-fraga h2{overflow-wrap:break-word;word-break:normal;hyphens:auto}\n.kff-fraga ul.kff-punkter{margin:0 0 16px;padding:0 0 0 20px;max-width:66ch}\n.kff-fraga ul.kff-punkter li{font-size:17.5px;line-height:1.6;color:var(--kram);margin:0 0 7px}\n.kff-fraga ul.kff-punkter li::marker{color:var(--gul)}\n\/* Lankar. 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HTML forblir en riktig <\/p>\n<table> for crawlers. *\/\n .kff-tabellrutan{overflow-x:visible;border:0;border-radius:0;margin:18px 0 8px}\n .kff-fraga table{min-width:0;width:100%;display:block;font-size:15px}\n .kff-fraga thead,.kff-fraga thead tr,.kff-fraga thead th{position:absolute!important;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}\n .kff-fraga tbody,.kff-fraga tr,.kff-fraga td{display:block;width:auto}\n .kff-fraga tr{background:#111726;border:1px solid var(--linje);border-radius:5px;margin:0 0 10px;padding:2px 0}\n .kff-fraga tr:last-child{margin-bottom:0}\n .kff-fraga td{padding:10px 15px;border-bottom:1px solid var(--linje)}\n .kff-fraga tr td:last-child{border-bottom:0}\n .kff-fraga td::before{content:attr(data-label);display:block;font-size:11.5px;font-weight:600;\n  letter-spacing:.09em;text-transform:uppercase;color:var(--gul);margin:0 0 3px}\n .kff-fraga td[data-label=\"\"]::before{display:none}\n}\n@media (prefers-reduced-motion:reduce){.kff-fraga,.kff-fraga *{transition:none!important;animation:none!important}}\n<\/style>\n<article class=\"kff-fraga\">\n<nav class=\"kff-fraga__brod\" aria-label=\"Br\u00f6dsmula\">\n    <a href=\"\/se\/\">Hem<\/a> \u203a <a href=\"\/se\/fragor\/\">Fr\u00e5gor<\/a> \u203a <a href=\"\/se\/fragor\/videoannonser\/\">Videoannonser<\/a> \u203a<br \/>\n    <span aria-current=\"page\">Vilket format ska videoannonser ha p\u00e5 Meta?<\/span><br \/>\n  <\/nav>\n<div class=\"kff-svar\">\n<p class=\"kff-svar__etikett\">Kort svar<\/p>\n<p>9:16 f\u00f6r Stories och Reels, 4:5 eller 1:1 f\u00f6r fl\u00f6det. Samma liggande film \u00f6verallt s\u00e4nker engagemanget. Planera formaten f\u00f6re inspelningen s\u00e5 att samma tagning kan besk\u00e4ras till alla tre utan ny inspelning.<\/p>\n<\/p><\/div>\n<p class=\"kff-metarad\">Senast uppdaterad <time datetime=\"2026-08-27\">27 augusti 2026<\/time> \u00b7 Skriven av <a href=\"\/se\/om-oss\/daniel\/\" rel=\"author\">Daniel Gustafsson, Sales manager<\/a><\/p>\n<h2>Placeringen best\u00e4mmer formatet<\/h2>\n<p>En videoannons \u00e4r inte ett format utan flera. Stories och Reels visas st\u00e5ende och fyller hela sk\u00e4rmen, vilket kr\u00e4ver 9:16. Fl\u00f6det visar annonsen i en spalt, d\u00e4r 4:5 eller 1:1 tar mest yta.<\/p>\n<p>Att ladda upp samma liggande 16:9-film till alla placeringar ger svarta f\u00e4lt, mindre bildyta och l\u00e4gre engagemang. Det syns dessutom att ingen brytt sig.<\/p>\n<h2>Gr\u00e4nssnittet \u00e4ter av bilden<\/h2>\n<p>I vertikala format ligger knappar, text och profilbild ovanp\u00e5 videon. Motiv och text som placeras f\u00f6r n\u00e4ra kanterna hamnar under gr\u00e4nssnittet.<\/p>\n<p>H\u00e5ll d\u00e4rf\u00f6r det viktiga i mitten av bilden och l\u00e4gg undertexter en bit upp fr\u00e5n underkanten. Det \u00e4r en av de vanligaste orsakerna till att en annons som s\u00e5g bra ut i klippprogrammet ser s\u00e4mre ut i fl\u00f6det.<\/p>\n<h2>Besluta formaten f\u00f6re inspelningen<\/h2>\n<p>Formaten \u00e4r billiga att f\u00e5 om de planeras in, och dyra att l\u00e4gga till efter\u00e5t. Filmas det med marginal i \u00f6ver- och underkant kan samma tagning bli alla tre formaten utan ny inspelning.<\/p>\n<p>En liggande tagning d\u00e4r motivet fyller bildytan g\u00e5r d\u00e4remot inte att besk\u00e4ra till 9:16 utan att n\u00e5gon tappar huvudet.<\/p>\n<h2>Format per placering<\/h2>\n<div class=\"kff-tabellrutan\">\n<table>\n<thead>\n<tr>\n<th>Placering<\/th>\n<th>Format<\/th>\n<th>Att t\u00e4nka p\u00e5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"Placering\">Stories och Reels<\/td>\n<td data-label=\"Format\">9:16<\/td>\n<td data-label=\"Att t\u00e4nka p\u00e5\">Gr\u00e4nssnittet t\u00e4cker \u00f6ver- och underkant<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Placering\">Fl\u00f6det<\/td>\n<td data-label=\"Format\">4:5 eller 1:1<\/td>\n<td data-label=\"Att t\u00e4nka p\u00e5\">4:5 tar mest yta i mobilfl\u00f6det<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Placering\">Webbplats och YouTube<\/td>\n<td data-label=\"Format\">16:9<\/td>\n<td data-label=\"Att t\u00e4nka p\u00e5\">Standardformatet utanf\u00f6r sociala fl\u00f6den<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"kff-kalla\">K\u00e4lla: Klara F\u00e4rdiga Films rekommendationer f\u00f6r videoannonser, augusti 2026.<\/p>\n<section class=\"kff-sagor\">\n<h2>S\u00e5 g\u00f6r Klara F\u00e4rdiga Film<\/h2>\n<p>Vi levererar samma inspelning i 16:9, 9:16 och 1:1 inom m\u00e5nadsabonnemanget, och planerar bildutsnittet redan i storyboarden s\u00e5 att alla format g\u00e5r att klippa ur samma material. Undertexter br\u00e4nns in och placeras efter varje formats bildyta.<\/p>\n<\/section>\n<section class=\"kff-relaterade\">\n<h2>Relaterade fr\u00e5gor<\/h2>\n<ul>\n<li><a href=\"\/se\/fragor\/videoannonser\/hur-lang-ska-en-videoannons-vara\/\">Hur l\u00e5ng ska en videoannons vara?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/annonsformat-pa-meta\/\">Vilka annonsformat finns p\u00e5 Meta?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/behover-videoannonser-undertexter\/\">Beh\u00f6ver videoannonser undertexter?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/hur-manga-videoannonser-for-att-testa\/\">Hur m\u00e5nga videoannonser beh\u00f6vs f\u00f6r att testa?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/hur-ofta-byta-annonskreativ\/\">Hur ofta ska man byta ut annonskreativ?<\/a><\/li>\n<\/ul>\n<\/section>\n<section class=\"kff-fraga__cta\">\n    <a class=\"kff-cta-btn\" href=\"\/se\/kontakt\/\">Boka strategisession (30 min) \u2192<\/a><br \/>\n  <\/section>\n<\/article>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"Vilket format ska videoannonser ha p\u00e5 Meta?\", \"inLanguage\": \"sv-SE\", \"author\": {\"@type\": \"Person\", \"name\": \"Daniel Gustafsson\", \"url\": \"https:\/\/klarafardigafilm.com\/se\/om-oss\/daniel\/\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"Klara F\u00e4rdiga Film\", \"legalName\": \"F\u00e4rdiga Film Sweden AB\", \"url\": \"https:\/\/klarafardigafilm.com\/se\/\"}, \"about\": [\"Meta\", \"videoannons\", \"format\"], \"mainEntityOfPage\": {\"@type\": \"WebPage\", \"@id\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/format-for-videoannonser-pa-meta\/\"}}<\/script><br \/>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Hem\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Fr\u00e5gor\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Videoannonser\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/videoannonser\/\"}, {\"@type\": \"ListItem\", \"position\": 4, \"name\": \"Vilket format ska videoannonser ha p\u00e5 Meta?\"}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>9:16 f\u00f6r Stories och Reels, 4:5 eller 1:1 f\u00f6r fl\u00f6det. 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