{"id":8170,"date":"2026-08-23T17:47:17","date_gmt":"2026-08-23T17:47:17","guid":{"rendered":"https:\/\/klarafardigafilm.com\/se\/?page_id=8170"},"modified":"2026-08-27T06:20:00","modified_gmt":"2026-08-27T06:20:00","slug":"annonsformat-pa-meta","status":"publish","type":"page","link":"https:\/\/klarafardigafilm.com\/se\/fragor\/videoannonser\/annonsformat-pa-meta\/","title":{"rendered":"Vilka annonsformat finns p\u00e5 Meta?"},"content":{"rendered":"<style>\n.kff-fraga{--gul:#F9DC54;--mork:#0D1220;--kram:#EEEADD;--dim:#9AA0B4;--linje:#232B42;\n background:#0D1220;color:var(--kram);border-radius:6px;padding:34px 32px 30px;\n max-width:900px!important;width:100%!important;margin:34px auto 44px!important;\n font-family:\"Futu\",\"Futura\",\"Source Sans 3\",Arial,sans-serif}\n.entry-header{position:static!important;padding-top:132px!important;margin-bottom:0!important}\n.entry-title{font-size:clamp(28px,4.4vw,50px)!important;line-height:1.08!important;padding:0 24px 20px!important;max-width:1100px;margin:0 auto!important}\n.kff-fraga__brod{font-size:14px;color:var(--dim);margin:0 0 22px}\n.kff-fraga .kff-svar{background:#161D31;border-left:5px solid var(--gul);border-radius:0 4px 4px 0;padding:22px 26px 20px;margin:0 0 14px;max-width:none}\n.kff-fraga .kff-svar__etikett{font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--gul);margin:0 0 9px}\n.kff-fraga .kff-svar p{font-size:19px;line-height:1.62;color:var(--kram);margin:0}\n.kff-fraga .kff-metarad{font-size:14px;color:var(--dim);margin:0 0 34px}\n.kff-fraga h2{font-size:25px;line-height:1.22;color:#fff;font-weight:700;margin:34px 0 12px;letter-spacing:-.005em}\n.kff-fraga p{font-size:17.5px;line-height:1.65;color:var(--kram);margin:0 0 15px;max-width:66ch}\n.kff-fraga,.kff-fraga p,.kff-fraga li,.kff-fraga td,.kff-fraga th,.kff-fraga h2{overflow-wrap:break-word;word-break:normal;hyphens:auto}\n.kff-fraga ul.kff-punkter{margin:0 0 16px;padding:0 0 0 20px;max-width:66ch}\n.kff-fraga ul.kff-punkter li{font-size:17.5px;line-height:1.6;color:var(--kram);margin:0 0 7px}\n.kff-fraga ul.kff-punkter li::marker{color:var(--gul)}\n\/* Lankar. 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HTML forblir en riktig <\/p>\n<table> for crawlers. *\/\n .kff-tabellrutan{overflow-x:visible;border:0;border-radius:0;margin:18px 0 8px}\n .kff-fraga table{min-width:0;width:100%;display:block;font-size:15px}\n .kff-fraga thead,.kff-fraga thead tr,.kff-fraga thead th{position:absolute!important;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}\n .kff-fraga tbody,.kff-fraga tr,.kff-fraga td{display:block;width:auto}\n .kff-fraga tr{background:#111726;border:1px solid var(--linje);border-radius:5px;margin:0 0 10px;padding:2px 0}\n .kff-fraga tr:last-child{margin-bottom:0}\n .kff-fraga td{padding:10px 15px;border-bottom:1px solid var(--linje)}\n .kff-fraga tr td:last-child{border-bottom:0}\n .kff-fraga td::before{content:attr(data-label);display:block;font-size:11.5px;font-weight:600;\n  letter-spacing:.09em;text-transform:uppercase;color:var(--gul);margin:0 0 3px}\n .kff-fraga td[data-label=\"\"]::before{display:none}\n}\n@media (prefers-reduced-motion:reduce){.kff-fraga,.kff-fraga *{transition:none!important;animation:none!important}}\n<\/style>\n<article class=\"kff-fraga\">\n<nav class=\"kff-fraga__brod\" aria-label=\"Br\u00f6dsmula\">\n    <a href=\"\/se\/\">Hem<\/a> \u203a <a href=\"\/se\/fragor\/\">Fr\u00e5gor<\/a> \u203a <a href=\"\/se\/fragor\/videoannonser\/\">Videoannonser<\/a> \u203a<br \/>\n    <span aria-current=\"page\">Vilka annonsformat finns p\u00e5 Meta?<\/span><br \/>\n  <\/nav>\n<div class=\"kff-svar\">\n<p class=\"kff-svar__etikett\">Kort svar<\/p>\n<p>Ur produktionens perspektiv finns tre familjer: enskild video eller bild, karusell med flera enheter, och helsk\u00e4rmsformat f\u00f6r Reels och Stories. Placeringarna \u00e4ndras \u00f6ver tid \u2014 kontrollera alltid Metas aktuella annonsguide innan leverans.<\/p>\n<\/p><\/div>\n<p class=\"kff-metarad\">Senast uppdaterad <time datetime=\"2026-08-27\">27 augusti 2026<\/time> \u00b7 Skriven av <a href=\"\/se\/om-oss\/daniel\/\" rel=\"author\">Daniel Gustafsson, Sales manager<\/a><\/p>\n<h2>Tre familjer att producera f\u00f6r<\/h2>\n<p>Meta har m\u00e5nga placeringar, och listan f\u00f6r\u00e4ndras. Ur produktionens synvinkel \u00e4r det \u00e4nd\u00e5 tre saker som ska levereras, och de har varit stabila l\u00e4nge:<\/p>\n<ul class=\"kff-punkter\">\n<li><strong>Enskild video eller bild.<\/strong> En enhet som visas i fl\u00f6det. Vanligast i B2B.<\/li>\n<li><strong>Karusell.<\/strong> Flera bilder eller videor som bes\u00f6karen bl\u00e4ddrar mellan. Kr\u00e4ver att varje enhet fungerar f\u00f6r sig.<\/li>\n<li><strong>Helsk\u00e4rm.<\/strong> Reels och Stories, st\u00e5ende format som fyller sk\u00e4rmen och d\u00e4r gr\u00e4nssnittet ligger \u00f6ver bilden.<\/li>\n<\/ul>\n<h2>Producera f\u00f6r familjen, inte f\u00f6r placeringen<\/h2>\n<p>Placeringarnas namn och antal \u00e4ndras oftare \u00e4n kraven p\u00e5 materialet. Det som h\u00e5ller \u00f6ver tid \u00e4r bildf\u00f6rh\u00e5llandet och hur mycket av bilden som t\u00e4cks av gr\u00e4nssnitt.<\/p>\n<p>Levererar ni 16:9, 9:16 och 1:1 av samma inspelning, med det viktiga h\u00e5llet i mitten av bilden, t\u00e4cker ni de allra flesta placeringar utan att beh\u00f6va f\u00f6lja varje f\u00f6r\u00e4ndring i plattformen.<\/p>\n<p>F\u00f6r exakta filstorlekar, l\u00e4ngder och tekniska krav g\u00e4ller alltid Metas egen annonsguide \u2014 den \u00e4r den enda k\u00e4lla som \u00e4r aktuell.<\/p>\n<h2>Karusell kr\u00e4ver mer av materialet<\/h2>\n<p>En karusell ser ut som ett billigt s\u00e4tt att f\u00e5 ut mer, men varje kort m\u00e5ste fungera p\u00e5 egen hand. M\u00e5nga ser bara det f\u00f6rsta.<\/p>\n<p>Det inneb\u00e4r att en karusell i praktiken \u00e4r flera annonser, inte en. Planera in det i inspelningen om formatet ska anv\u00e4ndas.<\/p>\n<h2>Vad produktionen ska leverera per familj<\/h2>\n<div class=\"kff-tabellrutan\">\n<table>\n<thead>\n<tr>\n<th>Format<\/th>\n<th>Bildf\u00f6rh\u00e5llande<\/th>\n<th>Att t\u00e4nka p\u00e5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"Format\">Enskild video i fl\u00f6det<\/td>\n<td data-label=\"Bildf\u00f6rh\u00e5llande\">4:5 eller 1:1<\/td>\n<td data-label=\"Att t\u00e4nka p\u00e5\">4:5 tar mest yta i mobilfl\u00f6det<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Format\">Reels och Stories<\/td>\n<td data-label=\"Bildf\u00f6rh\u00e5llande\">9:16<\/td>\n<td data-label=\"Att t\u00e4nka p\u00e5\">Gr\u00e4nssnittet t\u00e4cker \u00f6ver- och underkant<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Format\">Karusell<\/td>\n<td data-label=\"Bildf\u00f6rh\u00e5llande\">1:1 per enhet<\/td>\n<td data-label=\"Att t\u00e4nka p\u00e5\">Varje kort m\u00e5ste fungera ensamt<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Format\">Webbplats och YouTube<\/td>\n<td data-label=\"Bildf\u00f6rh\u00e5llande\">16:9<\/td>\n<td data-label=\"Att t\u00e4nka p\u00e5\">Utanf\u00f6r de sociala fl\u00f6dena<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"kff-kalla\">K\u00e4lla: Klara F\u00e4rdiga Films rekommendationer f\u00f6r videoannonser, augusti 2026. Tekniska specifikationer per placering finns hos Meta.<\/p>\n<section class=\"kff-sagor\">\n<h2>S\u00e5 g\u00f6r Klara F\u00e4rdiga Film<\/h2>\n<p>Vi levererar samma inspelning i 16:9, 9:16 och 1:1 inom abonnemanget och planerar bildutsnittet i storyboarden, s\u00e5 att materialet fungerar i alla tre familjerna utan ny inspelning.<\/p>\n<\/section>\n<section class=\"kff-relaterade\">\n<h2>Relaterade fr\u00e5gor<\/h2>\n<ul>\n<li><a href=\"\/se\/fragor\/videoannonser\/hur-lang-ska-en-videoannons-vara\/\">Hur l\u00e5ng ska en videoannons vara?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/format-for-videoannonser-pa-meta\/\">Vilket format ska videoannonser ha p\u00e5 Meta?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/behover-videoannonser-undertexter\/\">Beh\u00f6ver videoannonser undertexter?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/hur-manga-videoannonser-for-att-testa\/\">Hur m\u00e5nga videoannonser beh\u00f6vs f\u00f6r att testa?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/hur-ofta-byta-annonskreativ\/\">Hur ofta ska man byta ut annonskreativ?<\/a><\/li>\n<\/ul>\n<\/section>\n<section class=\"kff-fraga__cta\">\n    <a class=\"kff-cta-btn\" href=\"\/se\/kontakt\/\">Boka strategisession (30 min) \u2192<\/a><br \/>\n  <\/section>\n<\/article>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"Vilka annonsformat finns p\u00e5 Meta?\", \"inLanguage\": \"sv-SE\", \"author\": {\"@type\": \"Person\", \"name\": \"Daniel Gustafsson\", \"url\": \"https:\/\/klarafardigafilm.com\/se\/om-oss\/daniel\/\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"Klara F\u00e4rdiga Film\", \"legalName\": \"F\u00e4rdiga Film Sweden AB\", \"url\": \"https:\/\/klarafardigafilm.com\/se\/\"}, \"about\": [\"Meta\", \"annonsformat\", \"videoannons\"], \"mainEntityOfPage\": {\"@type\": \"WebPage\", \"@id\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/annonsformat-pa-meta\/\"}}<\/script><br \/>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Hem\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Fr\u00e5gor\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Videoannonser\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/videoannonser\/\"}, {\"@type\": \"ListItem\", \"position\": 4, \"name\": \"Vilka annonsformat finns p\u00e5 Meta?\"}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ur produktionens perspektiv finns tre familjer: enskild video eller bild, karusell med flera enheter, och helsk\u00e4rmsformat f\u00f6r Reels och Stories.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8048,"menu_order":26,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-8170","page","type-page","status-publish","hentry","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/comments?post=8170"}],"version-history":[{"count":4,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8170\/revisions"}],"predecessor-version":[{"id":8685,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8170\/revisions\/8685"}],"up":[{"embeddable":true,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8048"}],"wp:attachment":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/media?parent=8170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}