{"id":8179,"date":"2026-08-23T17:47:38","date_gmt":"2026-08-23T17:47:38","guid":{"rendered":"https:\/\/klarafardigafilm.com\/se\/?page_id=8179"},"modified":"2026-08-23T19:56:40","modified_gmt":"2026-08-23T19:56:40","slug":"reels-stories-eller-flodesannonser","status":"publish","type":"page","link":"https:\/\/klarafardigafilm.com\/se\/fragor\/videoannonser\/reels-stories-eller-flodesannonser\/","title":{"rendered":"Vad \u00e4r skillnaden mellan Reels-, Stories- och fl\u00f6desannonser?"},"content":{"rendered":"<style>\n.kff-fraga{--gul:#F9DC54;--mork:#0D1220;--kram:#EEEADD;--dim:#9AA0B4;--linje:#232B42;\n background:#0D1220;color:var(--kram);border-radius:6px;padding:34px 32px 30px;\n max-width:900px!important;width:100%!important;margin:34px auto 44px!important;\n font-family:\"Futu\",\"Futura\",\"Source Sans 3\",Arial,sans-serif}\n.entry-header{position:static!important;padding-top:132px!important;margin-bottom:0!important}\n.entry-title{font-size:clamp(28px,4.4vw,50px)!important;line-height:1.08!important;padding:0 24px 20px!important;max-width:1100px;margin:0 auto!important}\n.kff-fraga__brod{font-size:14px;color:var(--dim);margin:0 0 22px}\n.kff-fraga .kff-svar{background:#161D31;border-left:5px solid var(--gul);border-radius:0 4px 4px 0;padding:22px 26px 20px;margin:0 0 14px;max-width:none}\n.kff-fraga .kff-svar__etikett{font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--gul);margin:0 0 9px}\n.kff-fraga .kff-svar p{font-size:19px;line-height:1.62;color:var(--kram);margin:0}\n.kff-fraga .kff-metarad{font-size:14px;color:var(--dim);margin:0 0 34px}\n.kff-fraga h2{font-size:25px;line-height:1.22;color:#fff;font-weight:700;margin:34px 0 12px;letter-spacing:-.005em}\n.kff-fraga p{font-size:17.5px;line-height:1.65;color:var(--kram);margin:0 0 15px;max-width:66ch}\n.kff-fraga,.kff-fraga p,.kff-fraga li,.kff-fraga td,.kff-fraga th,.kff-fraga h2{overflow-wrap:break-word;word-break:normal;hyphens:auto}\n.kff-fraga ul.kff-punkter{margin:0 0 16px;padding:0 0 0 20px;max-width:66ch}\n.kff-fraga ul.kff-punkter li{font-size:17.5px;line-height:1.6;color:var(--kram);margin:0 0 7px}\n.kff-fraga ul.kff-punkter li::marker{color:var(--gul)}\n\/* Lankar. 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HTML forblir en riktig <\/p>\n<table> for crawlers. *\/\n .kff-tabellrutan{overflow-x:visible;border:0;border-radius:0;margin:18px 0 8px}\n .kff-fraga table{min-width:0;width:100%;display:block;font-size:15px}\n .kff-fraga thead,.kff-fraga thead tr,.kff-fraga thead th{position:absolute!important;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}\n .kff-fraga tbody,.kff-fraga tr,.kff-fraga td{display:block;width:auto}\n .kff-fraga tr{background:#111726;border:1px solid var(--linje);border-radius:5px;margin:0 0 10px;padding:2px 0}\n .kff-fraga tr:last-child{margin-bottom:0}\n .kff-fraga td{padding:10px 15px;border-bottom:1px solid var(--linje)}\n .kff-fraga tr td:last-child{border-bottom:0}\n .kff-fraga td::before{content:attr(data-label);display:block;font-size:11.5px;font-weight:600;\n  letter-spacing:.09em;text-transform:uppercase;color:var(--gul);margin:0 0 3px}\n .kff-fraga td[data-label=\"\"]::before{display:none}\n}\n@media (prefers-reduced-motion:reduce){.kff-fraga,.kff-fraga *{transition:none!important;animation:none!important}}\n<\/style>\n<article class=\"kff-fraga\">\n<nav class=\"kff-fraga__brod\" aria-label=\"Br\u00f6dsmula\">\n    <a href=\"\/se\/\">Hem<\/a> \u203a <a href=\"\/se\/fragor\/\">Fr\u00e5gor<\/a> \u203a <a href=\"\/se\/fragor\/videoannonser\/\">Videoannonser<\/a> \u203a<br \/>\n    <span aria-current=\"page\">Vad \u00e4r skillnaden mellan Reels-, Stories- och fl\u00f6desannonser?<\/span><br \/>\n  <\/nav>\n<div class=\"kff-svar\">\n<p class=\"kff-svar__etikett\">Kort svar<\/p>\n<p>Reels och Stories \u00e4r helsk\u00e4rm i st\u00e5ende format, d\u00e4r gr\u00e4nssnittet ligger \u00f6ver bilden. Fl\u00f6desannonser visas i en spalt och l\u00e4ses medan man scrollar. Stories f\u00f6rsvinner p\u00e5 ett tryck, vilket g\u00f6r de f\u00f6rsta sekunderna \u00e4nnu mer avg\u00f6rande.<\/p>\n<\/p><\/div>\n<p class=\"kff-metarad\">Senast uppdaterad <time datetime=\"2026-08-23\">23 augusti 2026<\/time> \u00b7 Skriven av <a href=\"\/se\/om-oss\/daniel\/\" rel=\"author\">Daniel Gustafsson, Sales manager<\/a><\/p>\n<h2>Tre olika betendem\u00f6nster<\/h2>\n<p>Skillnaden \u00e4r inte fr\u00e4mst teknisk utan handlar om hur m\u00e4nniskor anv\u00e4nder placeringarna. I fl\u00f6det scrollar man och stannar upp. I Reels tittar man aktivt och sveper vidare direkt n\u00e4r n\u00e5got inte h\u00e5ller. I Stories trycker man sig igenom, ofta snabbare \u00e4n man hinner l\u00e4sa.<\/p>\n<p>Samma film m\u00f6ter allts\u00e5 tre olika t\u00e5lamodsniv\u00e5er, och det ska synas i klippet.<\/p>\n<h2>Vad det betyder f\u00f6r produktionen<\/h2>\n<p>Tre praktiska konsekvenser:<\/p>\n<ul class=\"kff-punkter\">\n<li><strong>Helsk\u00e4rm kr\u00e4ver 9:16 och marginal.<\/strong> Gr\u00e4nssnitt, knappar och profilbild ligger \u00f6ver bilden i \u00f6ver- och underkant.<\/li>\n<li><strong>Stories kr\u00e4ver den snabbaste inledningen.<\/strong> D\u00e4r \u00e4r avst\u00e5ndet till n\u00e4sta inneh\u00e5ll ett enda tryck.<\/li>\n<li><strong>Fl\u00f6det t\u00e5l mer text.<\/strong> D\u00e4r finns en rubrik och en br\u00f6dtext runt annonsen som b\u00e4r en del av budskapet.<\/li>\n<\/ul>\n<h2>Producera en g\u00e5ng, leverera tre g\u00e5nger<\/h2>\n<p>Alla tre g\u00e5r att f\u00e5 ur samma inspelning om bildutsnittet planerats f\u00f6r besk\u00e4rning och det finns n\u00e5gra extra tagningar att bygga olika inledningar av.<\/p>\n<p>Det som inte g\u00e5r \u00e4r att besk\u00e4ra i efterhand ur en liggande tagning d\u00e4r motivet redan fyller bilden. D\u00e5 blir helsk\u00e4rmsversionen en ny produktion.<\/p>\n<h2>Tre placeringar, tre krav<\/h2>\n<div class=\"kff-tabellrutan\">\n<table>\n<thead>\n<tr>\n<th>Placering<\/th>\n<th>Format<\/th>\n<th>Det viktigaste<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"Placering\">Fl\u00f6det<\/td>\n<td data-label=\"Format\">4:5 eller 1:1<\/td>\n<td data-label=\"Det viktigaste\">Fungerar utan ljud, rubriken b\u00e4r en del<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Placering\">Reels<\/td>\n<td data-label=\"Format\">9:16<\/td>\n<td data-label=\"Det viktigaste\">H\u00e5ll tempot hela v\u00e4gen, inte bara i b\u00f6rjan<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Placering\">Stories<\/td>\n<td data-label=\"Format\">9:16<\/td>\n<td data-label=\"Det viktigaste\">De f\u00f6rsta sekunderna avg\u00f6r allt<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"kff-kalla\">K\u00e4lla: Klara F\u00e4rdiga Films rekommendationer f\u00f6r videoannonser, augusti 2026.<\/p>\n<section class=\"kff-sagor\">\n<h2>S\u00e5 g\u00f6r Klara F\u00e4rdiga Film<\/h2>\n<p>Vi levererar samma inspelning i 16:9, 9:16 och 1:1 och klipper flera inledningar, s\u00e5 att en Stories-version kan b\u00f6rja snabbare \u00e4n fl\u00f6desversionen utan att ni beh\u00f6ver filma om.<\/p>\n<\/section>\n<section class=\"kff-relaterade\">\n<h2>Relaterade fr\u00e5gor<\/h2>\n<ul>\n<li><a href=\"\/se\/fragor\/videoannonser\/hur-lang-ska-en-videoannons-vara\/\">Hur l\u00e5ng ska en videoannons vara?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/format-for-videoannonser-pa-meta\/\">Vilket format ska videoannonser ha p\u00e5 Meta?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/annonsformat-pa-meta\/\">Vilka annonsformat finns p\u00e5 Meta?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/behover-videoannonser-undertexter\/\">Beh\u00f6ver videoannonser undertexter?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/hur-manga-videoannonser-for-att-testa\/\">Hur m\u00e5nga videoannonser beh\u00f6vs f\u00f6r att testa?<\/a><\/li>\n<\/ul>\n<\/section>\n<section class=\"kff-fraga__cta\">\n    <a class=\"kff-cta-btn\" href=\"\/se\/kontakt\/\">Boka strategisession (30 min) \u2192<\/a><br \/>\n  <\/section>\n<\/article>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"Vad \u00e4r skillnaden mellan Reels-, Stories- och fl\u00f6desannonser?\", \"inLanguage\": \"sv-SE\", \"author\": {\"@type\": \"Person\", \"name\": \"Daniel Gustafsson\", \"url\": \"https:\/\/klarafardigafilm.com\/se\/om-oss\/daniel\/\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"Klara F\u00e4rdiga Film\", \"legalName\": \"F\u00e4rdiga Film Sweden AB\", \"url\": \"https:\/\/klarafardigafilm.com\/se\/\"}, \"about\": [\"Reels\", \"Stories\", \"fl\u00f6desannonser\", \"Meta\"], \"mainEntityOfPage\": {\"@type\": \"WebPage\", \"@id\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/reels-stories-eller-flodesannonser\/\"}}<\/script><br \/>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Hem\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Fr\u00e5gor\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Videoannonser\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/videoannonser\/\"}, {\"@type\": \"ListItem\", \"position\": 4, \"name\": \"Vad \u00e4r skillnaden mellan Reels-, Stories- och fl\u00f6desannonser?\"}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hem \u203a Fr\u00e5gor \u203a Videoannonser \u203a Vad \u00e4r skillnaden mellan Reels-, Stories- och fl\u00f6desannonser? Kort svar Reels och Stories \u00e4r helsk\u00e4rm i st\u00e5ende format, d\u00e4r gr\u00e4nssnittet ligger \u00f6ver bilden. Fl\u00f6desannonser visas i en spalt och l\u00e4ses medan man scrollar. Stories f\u00f6rsvinner p\u00e5 ett tryck, vilket g\u00f6r de f\u00f6rsta sekunderna \u00e4nnu mer avg\u00f6rande. Senast uppdaterad \u00b7 Skriven av Daniel Gustafsson, Sales manager Tre olika betendem\u00f6nster Skillnaden \u00e4r inte fr\u00e4mst teknisk utan handlar om hur m\u00e4nniskor anv\u00e4nder placeringarna. I fl\u00f6det scrollar man och stannar upp. I Reels tittar man aktivt och sveper vidare direkt n\u00e4r n\u00e5got inte h\u00e5ller. I Stories trycker man sig igenom, ofta snabbare \u00e4n man hinner l\u00e4sa. Samma film m\u00f6ter allts\u00e5 tre olika t\u00e5lamodsniv\u00e5er, och det ska synas i klippet. Vad det betyder f\u00f6r produktionen Tre praktiska konsekvenser: Helsk\u00e4rm kr\u00e4ver 9:16 och marginal. Gr\u00e4nssnitt, knappar och profilbild ligger \u00f6ver bilden i \u00f6ver- och underkant. Stories kr\u00e4ver den snabbaste inledningen. D\u00e4r \u00e4r avst\u00e5ndet till n\u00e4sta inneh\u00e5ll ett enda tryck. Fl\u00f6det t\u00e5l mer text. D\u00e4r finns en rubrik och en br\u00f6dtext runt annonsen som b\u00e4r en del av budskapet. Producera en g\u00e5ng, leverera tre g\u00e5nger Alla tre g\u00e5r att f\u00e5 ur samma inspelning om bildutsnittet planerats f\u00f6r besk\u00e4rning och det finns n\u00e5gra extra tagningar att bygga olika inledningar av. Det som inte g\u00e5r \u00e4r att besk\u00e4ra i efterhand ur en liggande tagning d\u00e4r motivet redan fyller bilden. D\u00e5 blir helsk\u00e4rmsversionen en ny produktion. Tre placeringar, tre krav Placering Format Det viktigaste Fl\u00f6det 4:5 eller 1:1 Fungerar utan ljud, rubriken b\u00e4r en del Reels 9:16 H\u00e5ll tempot hela v\u00e4gen, inte bara i b\u00f6rjan Stories 9:16 De f\u00f6rsta sekunderna avg\u00f6r allt K\u00e4lla: Klara F\u00e4rdiga Films rekommendationer f\u00f6r videoannonser, augusti 2026. S\u00e5 g\u00f6r Klara F\u00e4rdiga Film Vi levererar samma inspelning i 16:9, 9:16 och 1:1 och klipper flera inledningar, s\u00e5 att en Stories-version kan b\u00f6rja snabbare \u00e4n fl\u00f6desversionen utan att ni beh\u00f6ver filma om. Relaterade fr\u00e5gor Hur l\u00e5ng ska en videoannons vara? Vilket format ska videoannonser ha p\u00e5 Meta? Vilka annonsformat finns p\u00e5 Meta? Beh\u00f6ver videoannonser undertexter? Hur m\u00e5nga videoannonser beh\u00f6vs f\u00f6r att testa? Boka strategisession (30 min) \u2192<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8048,"menu_order":35,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-8179","page","type-page","status-publish","hentry","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/comments?post=8179"}],"version-history":[{"count":3,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8179\/revisions"}],"predecessor-version":[{"id":8340,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8179\/revisions\/8340"}],"up":[{"embeddable":true,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8048"}],"wp:attachment":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/media?parent=8179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}