{"id":8179,"date":"2026-08-23T17:47:38","date_gmt":"2026-08-23T17:47:38","guid":{"rendered":"https:\/\/klarafardigafilm.com\/se\/?page_id=8179"},"modified":"2026-08-27T06:19:52","modified_gmt":"2026-08-27T06:19:52","slug":"reels-stories-eller-flodesannonser","status":"publish","type":"page","link":"https:\/\/klarafardigafilm.com\/se\/fragor\/videoannonser\/reels-stories-eller-flodesannonser\/","title":{"rendered":"Vad \u00e4r skillnaden mellan Reels-, Stories- och fl\u00f6desannonser?"},"content":{"rendered":"<style>\n.kff-fraga{--gul:#F9DC54;--mork:#0D1220;--kram:#EEEADD;--dim:#9AA0B4;--linje:#232B42;\n background:#0D1220;color:var(--kram);border-radius:6px;padding:34px 32px 30px;\n max-width:900px!important;width:100%!important;margin:34px auto 44px!important;\n font-family:\"Futu\",\"Futura\",\"Source Sans 3\",Arial,sans-serif}\n.entry-header{position:static!important;padding-top:132px!important;margin-bottom:0!important}\n.entry-title{font-size:clamp(28px,4.4vw,50px)!important;line-height:1.08!important;padding:0 24px 20px!important;max-width:1100px;margin:0 auto!important}\n.kff-fraga__brod{font-size:14px;color:var(--dim);margin:0 0 22px}\n.kff-fraga .kff-svar{background:#161D31;border-left:5px solid var(--gul);border-radius:0 4px 4px 0;padding:22px 26px 20px;margin:0 0 14px;max-width:none}\n.kff-fraga .kff-svar__etikett{font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--gul);margin:0 0 9px}\n.kff-fraga .kff-svar p{font-size:19px;line-height:1.62;color:var(--kram);margin:0}\n.kff-fraga .kff-metarad{font-size:14px;color:var(--dim);margin:0 0 34px}\n.kff-fraga h2{font-size:25px;line-height:1.22;color:#fff;font-weight:700;margin:34px 0 12px;letter-spacing:-.005em}\n.kff-fraga p{font-size:17.5px;line-height:1.65;color:var(--kram);margin:0 0 15px;max-width:66ch}\n.kff-fraga,.kff-fraga p,.kff-fraga li,.kff-fraga td,.kff-fraga th,.kff-fraga h2{overflow-wrap:break-word;word-break:normal;hyphens:auto}\n.kff-fraga ul.kff-punkter{margin:0 0 16px;padding:0 0 0 20px;max-width:66ch}\n.kff-fraga ul.kff-punkter li{font-size:17.5px;line-height:1.6;color:var(--kram);margin:0 0 7px}\n.kff-fraga ul.kff-punkter li::marker{color:var(--gul)}\n\/* Lankar. 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HTML forblir en riktig <\/p>\n<table> for crawlers. *\/\n .kff-tabellrutan{overflow-x:visible;border:0;border-radius:0;margin:18px 0 8px}\n .kff-fraga table{min-width:0;width:100%;display:block;font-size:15px}\n .kff-fraga thead,.kff-fraga thead tr,.kff-fraga thead th{position:absolute!important;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}\n .kff-fraga tbody,.kff-fraga tr,.kff-fraga td{display:block;width:auto}\n .kff-fraga tr{background:#111726;border:1px solid var(--linje);border-radius:5px;margin:0 0 10px;padding:2px 0}\n .kff-fraga tr:last-child{margin-bottom:0}\n .kff-fraga td{padding:10px 15px;border-bottom:1px solid var(--linje)}\n .kff-fraga tr td:last-child{border-bottom:0}\n .kff-fraga td::before{content:attr(data-label);display:block;font-size:11.5px;font-weight:600;\n  letter-spacing:.09em;text-transform:uppercase;color:var(--gul);margin:0 0 3px}\n .kff-fraga td[data-label=\"\"]::before{display:none}\n}\n@media (prefers-reduced-motion:reduce){.kff-fraga,.kff-fraga *{transition:none!important;animation:none!important}}\n<\/style>\n<article class=\"kff-fraga\">\n<nav class=\"kff-fraga__brod\" aria-label=\"Br\u00f6dsmula\">\n    <a href=\"\/se\/\">Hem<\/a> \u203a <a href=\"\/se\/fragor\/\">Fr\u00e5gor<\/a> \u203a <a href=\"\/se\/fragor\/videoannonser\/\">Videoannonser<\/a> \u203a<br \/>\n    <span aria-current=\"page\">Vad \u00e4r skillnaden mellan Reels-, Stories- och fl\u00f6desannonser?<\/span><br \/>\n  <\/nav>\n<div class=\"kff-svar\">\n<p class=\"kff-svar__etikett\">Kort svar<\/p>\n<p>Reels och Stories \u00e4r helsk\u00e4rm i st\u00e5ende format, d\u00e4r gr\u00e4nssnittet ligger \u00f6ver bilden. Fl\u00f6desannonser visas i en spalt och l\u00e4ses medan man scrollar. Stories f\u00f6rsvinner p\u00e5 ett tryck, vilket g\u00f6r de f\u00f6rsta sekunderna \u00e4nnu mer avg\u00f6rande.<\/p>\n<\/p><\/div>\n<p class=\"kff-metarad\">Senast uppdaterad <time datetime=\"2026-08-27\">27 augusti 2026<\/time> \u00b7 Skriven av <a href=\"\/se\/om-oss\/daniel\/\" rel=\"author\">Daniel Gustafsson, Sales manager<\/a><\/p>\n<h2>Tre olika betendem\u00f6nster<\/h2>\n<p>Skillnaden \u00e4r inte fr\u00e4mst teknisk utan handlar om hur m\u00e4nniskor anv\u00e4nder placeringarna. I fl\u00f6det scrollar man och stannar upp. I Reels tittar man aktivt och sveper vidare direkt n\u00e4r n\u00e5got inte h\u00e5ller. I Stories trycker man sig igenom, ofta snabbare \u00e4n man hinner l\u00e4sa.<\/p>\n<p>Samma film m\u00f6ter allts\u00e5 tre olika t\u00e5lamodsniv\u00e5er, och det ska synas i klippet.<\/p>\n<h2>Vad det betyder f\u00f6r produktionen<\/h2>\n<p>Tre praktiska konsekvenser:<\/p>\n<ul class=\"kff-punkter\">\n<li><strong>Helsk\u00e4rm kr\u00e4ver 9:16 och marginal.<\/strong> Gr\u00e4nssnitt, knappar och profilbild ligger \u00f6ver bilden i \u00f6ver- och underkant.<\/li>\n<li><strong>Stories kr\u00e4ver den snabbaste inledningen.<\/strong> D\u00e4r \u00e4r avst\u00e5ndet till n\u00e4sta inneh\u00e5ll ett enda tryck.<\/li>\n<li><strong>Fl\u00f6det t\u00e5l mer text.<\/strong> D\u00e4r finns en rubrik och en br\u00f6dtext runt annonsen som b\u00e4r en del av budskapet.<\/li>\n<\/ul>\n<h2>Producera en g\u00e5ng, leverera tre g\u00e5nger<\/h2>\n<p>Alla tre g\u00e5r att f\u00e5 ur samma inspelning om bildutsnittet planerats f\u00f6r besk\u00e4rning och det finns n\u00e5gra extra tagningar att bygga olika inledningar av.<\/p>\n<p>Det som inte g\u00e5r \u00e4r att besk\u00e4ra i efterhand ur en liggande tagning d\u00e4r motivet redan fyller bilden. D\u00e5 blir helsk\u00e4rmsversionen en ny produktion.<\/p>\n<h2>Tre placeringar, tre krav<\/h2>\n<div class=\"kff-tabellrutan\">\n<table>\n<thead>\n<tr>\n<th>Placering<\/th>\n<th>Format<\/th>\n<th>Det viktigaste<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"Placering\">Fl\u00f6det<\/td>\n<td data-label=\"Format\">4:5 eller 1:1<\/td>\n<td data-label=\"Det viktigaste\">Fungerar utan ljud, rubriken b\u00e4r en del<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Placering\">Reels<\/td>\n<td data-label=\"Format\">9:16<\/td>\n<td data-label=\"Det viktigaste\">H\u00e5ll tempot hela v\u00e4gen, inte bara i b\u00f6rjan<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Placering\">Stories<\/td>\n<td data-label=\"Format\">9:16<\/td>\n<td data-label=\"Det viktigaste\">De f\u00f6rsta sekunderna avg\u00f6r allt<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"kff-kalla\">K\u00e4lla: Klara F\u00e4rdiga Films rekommendationer f\u00f6r videoannonser, augusti 2026.<\/p>\n<section class=\"kff-sagor\">\n<h2>S\u00e5 g\u00f6r Klara F\u00e4rdiga Film<\/h2>\n<p>Vi levererar samma inspelning i 16:9, 9:16 och 1:1 och klipper flera inledningar, s\u00e5 att en Stories-version kan b\u00f6rja snabbare \u00e4n fl\u00f6desversionen utan att ni beh\u00f6ver filma om.<\/p>\n<\/section>\n<section class=\"kff-relaterade\">\n<h2>Relaterade fr\u00e5gor<\/h2>\n<ul>\n<li><a href=\"\/se\/fragor\/videoannonser\/hur-lang-ska-en-videoannons-vara\/\">Hur l\u00e5ng ska en videoannons vara?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/format-for-videoannonser-pa-meta\/\">Vilket format ska videoannonser ha p\u00e5 Meta?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/annonsformat-pa-meta\/\">Vilka annonsformat finns p\u00e5 Meta?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/behover-videoannonser-undertexter\/\">Beh\u00f6ver videoannonser undertexter?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/videoannonser\/hur-manga-videoannonser-for-att-testa\/\">Hur m\u00e5nga videoannonser beh\u00f6vs f\u00f6r att testa?<\/a><\/li>\n<\/ul>\n<\/section>\n<section class=\"kff-fraga__cta\">\n    <a class=\"kff-cta-btn\" href=\"\/se\/kontakt\/\">Boka strategisession (30 min) \u2192<\/a><br \/>\n  <\/section>\n<\/article>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"Vad \u00e4r skillnaden mellan Reels-, Stories- och fl\u00f6desannonser?\", \"inLanguage\": \"sv-SE\", \"author\": {\"@type\": \"Person\", \"name\": \"Daniel Gustafsson\", \"url\": \"https:\/\/klarafardigafilm.com\/se\/om-oss\/daniel\/\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"Klara F\u00e4rdiga Film\", \"legalName\": \"F\u00e4rdiga Film Sweden AB\", \"url\": \"https:\/\/klarafardigafilm.com\/se\/\"}, \"about\": [\"Reels\", \"Stories\", \"fl\u00f6desannonser\", \"Meta\"], \"mainEntityOfPage\": {\"@type\": \"WebPage\", \"@id\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/reels-stories-eller-flodesannonser\/\"}}<\/script><br \/>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Hem\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Fr\u00e5gor\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Videoannonser\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/videoannonser\/\"}, {\"@type\": \"ListItem\", \"position\": 4, \"name\": \"Vad \u00e4r skillnaden mellan Reels-, Stories- och fl\u00f6desannonser?\"}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reels och Stories \u00e4r helsk\u00e4rm i st\u00e5ende format, d\u00e4r gr\u00e4nssnittet ligger \u00f6ver bilden. 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