{"id":8189,"date":"2026-08-23T17:47:47","date_gmt":"2026-08-23T17:47:47","guid":{"rendered":"https:\/\/klarafardigafilm.com\/se\/?page_id=8189"},"modified":"2026-08-27T06:19:46","modified_gmt":"2026-08-27T06:19:46","slug":"videostrategi-for-hela-kopresan","status":"publish","type":"page","link":"https:\/\/klarafardigafilm.com\/se\/fragor\/strategi\/videostrategi-for-hela-kopresan\/","title":{"rendered":"Hur bygger man en videostrategi f\u00f6r hela k\u00f6presan?"},"content":{"rendered":"<style>\n.kff-fraga{--gul:#F9DC54;--mork:#0D1220;--kram:#EEEADD;--dim:#9AA0B4;--linje:#232B42;\n background:#0D1220;color:var(--kram);border-radius:6px;padding:34px 32px 30px;\n max-width:900px!important;width:100%!important;margin:34px auto 44px!important;\n font-family:\"Futu\",\"Futura\",\"Source Sans 3\",Arial,sans-serif}\n.entry-header{position:static!important;padding-top:132px!important;margin-bottom:0!important}\n.entry-title{font-size:clamp(28px,4.4vw,50px)!important;line-height:1.08!important;padding:0 24px 20px!important;max-width:1100px;margin:0 auto!important}\n.kff-fraga__brod{font-size:14px;color:var(--dim);margin:0 0 22px}\n.kff-fraga .kff-svar{background:#161D31;border-left:5px solid var(--gul);border-radius:0 4px 4px 0;padding:22px 26px 20px;margin:0 0 14px;max-width:none}\n.kff-fraga .kff-svar__etikett{font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--gul);margin:0 0 9px}\n.kff-fraga .kff-svar p{font-size:19px;line-height:1.62;color:var(--kram);margin:0}\n.kff-fraga .kff-metarad{font-size:14px;color:var(--dim);margin:0 0 34px}\n.kff-fraga h2{font-size:25px;line-height:1.22;color:#fff;font-weight:700;margin:34px 0 12px;letter-spacing:-.005em}\n.kff-fraga p{font-size:17.5px;line-height:1.65;color:var(--kram);margin:0 0 15px;max-width:66ch}\n.kff-fraga,.kff-fraga p,.kff-fraga li,.kff-fraga td,.kff-fraga th,.kff-fraga h2{overflow-wrap:break-word;word-break:normal;hyphens:auto}\n.kff-fraga ul.kff-punkter{margin:0 0 16px;padding:0 0 0 20px;max-width:66ch}\n.kff-fraga ul.kff-punkter li{font-size:17.5px;line-height:1.6;color:var(--kram);margin:0 0 7px}\n.kff-fraga ul.kff-punkter li::marker{color:var(--gul)}\n\/* Lankar. 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HTML forblir en riktig <\/p>\n<table> for crawlers. *\/\n .kff-tabellrutan{overflow-x:visible;border:0;border-radius:0;margin:18px 0 8px}\n .kff-fraga table{min-width:0;width:100%;display:block;font-size:15px}\n .kff-fraga thead,.kff-fraga thead tr,.kff-fraga thead th{position:absolute!important;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}\n .kff-fraga tbody,.kff-fraga tr,.kff-fraga td{display:block;width:auto}\n .kff-fraga tr{background:#111726;border:1px solid var(--linje);border-radius:5px;margin:0 0 10px;padding:2px 0}\n .kff-fraga tr:last-child{margin-bottom:0}\n .kff-fraga td{padding:10px 15px;border-bottom:1px solid var(--linje)}\n .kff-fraga tr td:last-child{border-bottom:0}\n .kff-fraga td::before{content:attr(data-label);display:block;font-size:11.5px;font-weight:600;\n  letter-spacing:.09em;text-transform:uppercase;color:var(--gul);margin:0 0 3px}\n .kff-fraga td[data-label=\"\"]::before{display:none}\n}\n@media (prefers-reduced-motion:reduce){.kff-fraga,.kff-fraga *{transition:none!important;animation:none!important}}\n<\/style>\n<article class=\"kff-fraga\">\n<nav class=\"kff-fraga__brod\" aria-label=\"Br\u00f6dsmula\">\n    <a href=\"\/se\/\">Hem<\/a> \u203a <a href=\"\/se\/fragor\/\">Fr\u00e5gor<\/a> \u203a <a href=\"\/se\/fragor\/strategi\/\">Strategi och kategori<\/a> \u203a<br \/>\n    <span aria-current=\"page\">Hur bygger man en videostrategi f\u00f6r hela k\u00f6presan?<\/span><br \/>\n  <\/nav>\n<div class=\"kff-svar\">\n<p class=\"kff-svar__etikett\">Kort svar<\/p>\n<p>Dela k\u00f6presan i tre l\u00e4gen \u2014 de som inte k\u00e4nner er, de som j\u00e4mf\u00f6r, och de som ska besluta \u2014 och ge varje l\u00e4ge en egen sorts film. Producera dem i samma inspelningsomg\u00e5ngar, annars blir strategin en lista som aldrig genomf\u00f6rs.<\/p>\n<\/p><\/div>\n<p class=\"kff-metarad\">Senast uppdaterad <time datetime=\"2026-08-27\">27 augusti 2026<\/time> \u00b7 Skriven av <a href=\"\/se\/om-oss\/christoffer\/\" rel=\"author\">Christoffer Flemstr\u00f6m, VD<\/a><\/p>\n<h2>Tre l\u00e4gen, tre uppgifter<\/h2>\n<p>En videostrategi beh\u00f6ver inte vara komplicerad. Den beh\u00f6ver bara svara p\u00e5 vad filmen ska g\u00f6ra f\u00f6r n\u00e5gon som befinner sig i ett visst l\u00e4ge.<\/p>\n<p>Tidigt k\u00e4nner personen inte er och s\u00f6ker inte efter er. D\u00e4r ska filmen f\u00e5nga uppm\u00e4rksamhet och g\u00f6ra ett problem tydligt \u2014 kort, direkt och byggd f\u00f6r ett fl\u00f6de.<\/p>\n<p>I mitten j\u00e4mf\u00f6r personen alternativ. D\u00e4r ska filmen f\u00f6rklara vad ni g\u00f6r och varf\u00f6r ni skiljer er, och den f\u00e5r ta l\u00e4ngre tid eftersom tittaren redan \u00e4r intresserad.<\/p>\n<p>Sent ska n\u00e5gon fatta beslut, ofta tillsammans med kollegor. D\u00e4r g\u00f6r kundcase och konkreta bevis mest nytta.<\/p>\n<h2>Planera i omg\u00e5ngar, inte som en lista<\/h2>\n<p>Den vanligaste anledningen till att en videostrategi inte blir av \u00e4r att den beskriver tolv filmer som var och en kr\u00e4ver en egen produktion.<\/p>\n<p>L\u00f6sningen \u00e4r att planera inspelningarna, inte filmerna. En inspelningsomg\u00e5ng kan ge en film f\u00f6r varje l\u00e4ge plus annonsklipp, om manuset skrivs f\u00f6r det och det finns marginal i bild och n\u00e5gra extra tagningar.<\/p>\n<p>D\u00e5 blir strategin en produktionsplan i st\u00e4llet f\u00f6r en \u00f6nskelista.<\/p>\n<h2>Best\u00e4m m\u00e4tpunkten per l\u00e4ge<\/h2>\n<p>Filmer i olika l\u00e4gen ska inte m\u00e4tas likadant. Tidigt \u00e4r fr\u00e5gan om n\u00e5gon stannar och tittar. I mitten om n\u00e5gon klickar vidare. Sent om n\u00e5gon h\u00f6r av sig.<\/p>\n<p>S\u00e4tts samma konverteringsm\u00e5l p\u00e5 alla tre kommer de tidiga filmerna alltid att se ut att misslyckas, och d\u00e5 stryks fel del av strategin.<\/p>\n<h2>Videostrategi per l\u00e4ge i k\u00f6presan<\/h2>\n<div class=\"kff-tabellrutan\">\n<table>\n<thead>\n<tr>\n<th>L\u00e4ge<\/th>\n<th>Filmens uppgift<\/th>\n<th>Rimlig m\u00e4tpunkt<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"L\u00e4ge\">K\u00e4nner er inte<\/td>\n<td data-label=\"Filmens uppgift\">F\u00e5nga uppm\u00e4rksamhet, g\u00f6ra problemet tydligt<\/td>\n<td data-label=\"Rimlig m\u00e4tpunkt\">Visningsandel och klickfrekvens<\/td>\n<\/tr>\n<tr>\n<td data-label=\"L\u00e4ge\">J\u00e4mf\u00f6r alternativ<\/td>\n<td data-label=\"Filmens uppgift\">F\u00f6rklara erbjudandet och skillnaden<\/td>\n<td data-label=\"Rimlig m\u00e4tpunkt\">Klick vidare och tid p\u00e5 sidan<\/td>\n<\/tr>\n<tr>\n<td data-label=\"L\u00e4ge\">Ska besluta<\/td>\n<td data-label=\"Filmens uppgift\">Ge bevis genom kundcase<\/td>\n<td data-label=\"Rimlig m\u00e4tpunkt\">Offertf\u00f6rfr\u00e5gan eller bokat m\u00f6te<\/td>\n<\/tr>\n<tr>\n<td data-label=\"L\u00e4ge\">Befintlig kund<\/td>\n<td data-label=\"Filmens uppgift\">Onboarding och merf\u00f6rs\u00e4ljning<\/td>\n<td data-label=\"Rimlig m\u00e4tpunkt\">Anv\u00e4ndning och f\u00f6rnyelse<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"kff-kalla\">K\u00e4lla: Klara F\u00e4rdiga Films egna priser och leveransvillkor, augusti 2026.<\/p>\n<section class=\"kff-sagor\">\n<h2>S\u00e5 g\u00f6r Klara F\u00e4rdiga Film<\/h2>\n<p>Vi b\u00f6rjar med en kostnadsfri strategisession p\u00e5 30 minuter och tar fram en videostrategi f\u00f6r 3 till 6 m\u00e5nader fram\u00e5t, med produktioner kopplade till era kampanjer. Sedan produceras den l\u00f6pande inom abonnemanget i st\u00e4llet f\u00f6r att offereras film f\u00f6r film.<\/p>\n<\/section>\n<section class=\"kff-relaterade\">\n<h2>Relaterade fr\u00e5gor<\/h2>\n<ul>\n<li><a href=\"\/se\/fragor\/strategi\/lonar-sig-video-for-b2b\/\">L\u00f6nar sig video f\u00f6r B2B-f\u00f6retag?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/strategi\/video-pa-landningssida-konvertering\/\">Hur mycket \u00f6kar konverteringen av video p\u00e5 en landningssida?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/strategi\/abonnemang-eller-styckekop-video\/\">Abonnemang eller styckek\u00f6p av videoproduktion?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/strategi\/hur-manga-videor-per-ar\/\">Hur m\u00e5nga videor per \u00e5r beh\u00f6ver ett B2B-f\u00f6retag?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/strategi\/in-house-eller-byra-for-video\/\">Ska vi producera video in-house eller anlita byr\u00e5?<\/a><\/li>\n<\/ul>\n<\/section>\n<section class=\"kff-fraga__cta\">\n    <a class=\"kff-cta-btn\" href=\"\/se\/kontakt\/\">Boka strategisession (30 min) \u2192<\/a><br \/>\n  <\/section>\n<\/article>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"Hur bygger man en videostrategi f\u00f6r hela k\u00f6presan?\", \"inLanguage\": \"sv-SE\", \"author\": {\"@type\": \"Person\", \"name\": \"Christoffer Flemstr\u00f6m\", \"url\": \"https:\/\/klarafardigafilm.com\/se\/om-oss\/christoffer\/\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"Klara F\u00e4rdiga Film\", \"legalName\": \"F\u00e4rdiga Film Sweden AB\", \"url\": \"https:\/\/klarafardigafilm.com\/se\/\"}, \"about\": [\"videostrategi\", \"k\u00f6presa\", \"B2B\"], \"mainEntityOfPage\": {\"@type\": \"WebPage\", \"@id\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/videostrategi-for-hela-kopresan\/\"}}<\/script><br \/>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Hem\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Fr\u00e5gor\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Strategi och kategori\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/strategi\/\"}, {\"@type\": \"ListItem\", \"position\": 4, \"name\": \"Hur bygger man en videostrategi f\u00f6r hela k\u00f6presan?\"}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dela k\u00f6presan i tre l\u00e4gen \u2014 de som inte k\u00e4nner er, de som j\u00e4mf\u00f6r, och de som ska besluta \u2014 och ge varje l\u00e4ge en egen sorts film.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8049,"menu_order":45,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-8189","page","type-page","status-publish","hentry","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/comments?post=8189"}],"version-history":[{"count":4,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8189\/revisions"}],"predecessor-version":[{"id":8677,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8189\/revisions\/8677"}],"up":[{"embeddable":true,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8049"}],"wp:attachment":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/media?parent=8189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}