{"id":8192,"date":"2026-08-23T17:47:53","date_gmt":"2026-08-23T17:47:53","guid":{"rendered":"https:\/\/klarafardigafilm.com\/se\/?page_id=8192"},"modified":"2026-08-27T06:19:43","modified_gmt":"2026-08-27T06:19:43","slug":"vanligaste-videotyperna-i-b2b","status":"publish","type":"page","link":"https:\/\/klarafardigafilm.com\/se\/fragor\/strategi\/vanligaste-videotyperna-i-b2b\/","title":{"rendered":"Vilka typer av video anv\u00e4nder B2B-f\u00f6retag mest?"},"content":{"rendered":"<style>\n.kff-fraga{--gul:#F9DC54;--mork:#0D1220;--kram:#EEEADD;--dim:#9AA0B4;--linje:#232B42;\n background:#0D1220;color:var(--kram);border-radius:6px;padding:34px 32px 30px;\n max-width:900px!important;width:100%!important;margin:34px auto 44px!important;\n font-family:\"Futu\",\"Futura\",\"Source Sans 3\",Arial,sans-serif}\n.entry-header{position:static!important;padding-top:132px!important;margin-bottom:0!important}\n.entry-title{font-size:clamp(28px,4.4vw,50px)!important;line-height:1.08!important;padding:0 24px 20px!important;max-width:1100px;margin:0 auto!important}\n.kff-fraga__brod{font-size:14px;color:var(--dim);margin:0 0 22px}\n.kff-fraga .kff-svar{background:#161D31;border-left:5px solid var(--gul);border-radius:0 4px 4px 0;padding:22px 26px 20px;margin:0 0 14px;max-width:none}\n.kff-fraga .kff-svar__etikett{font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--gul);margin:0 0 9px}\n.kff-fraga .kff-svar p{font-size:19px;line-height:1.62;color:var(--kram);margin:0}\n.kff-fraga .kff-metarad{font-size:14px;color:var(--dim);margin:0 0 34px}\n.kff-fraga h2{font-size:25px;line-height:1.22;color:#fff;font-weight:700;margin:34px 0 12px;letter-spacing:-.005em}\n.kff-fraga p{font-size:17.5px;line-height:1.65;color:var(--kram);margin:0 0 15px;max-width:66ch}\n.kff-fraga,.kff-fraga p,.kff-fraga li,.kff-fraga td,.kff-fraga th,.kff-fraga h2{overflow-wrap:break-word;word-break:normal;hyphens:auto}\n.kff-fraga ul.kff-punkter{margin:0 0 16px;padding:0 0 0 20px;max-width:66ch}\n.kff-fraga ul.kff-punkter li{font-size:17.5px;line-height:1.6;color:var(--kram);margin:0 0 7px}\n.kff-fraga ul.kff-punkter li::marker{color:var(--gul)}\n\/* Lankar. 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HTML forblir en riktig <\/p>\n<table> for crawlers. *\/\n .kff-tabellrutan{overflow-x:visible;border:0;border-radius:0;margin:18px 0 8px}\n .kff-fraga table{min-width:0;width:100%;display:block;font-size:15px}\n .kff-fraga thead,.kff-fraga thead tr,.kff-fraga thead th{position:absolute!important;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}\n .kff-fraga tbody,.kff-fraga tr,.kff-fraga td{display:block;width:auto}\n .kff-fraga tr{background:#111726;border:1px solid var(--linje);border-radius:5px;margin:0 0 10px;padding:2px 0}\n .kff-fraga tr:last-child{margin-bottom:0}\n .kff-fraga td{padding:10px 15px;border-bottom:1px solid var(--linje)}\n .kff-fraga tr td:last-child{border-bottom:0}\n .kff-fraga td::before{content:attr(data-label);display:block;font-size:11.5px;font-weight:600;\n  letter-spacing:.09em;text-transform:uppercase;color:var(--gul);margin:0 0 3px}\n .kff-fraga td[data-label=\"\"]::before{display:none}\n}\n@media (prefers-reduced-motion:reduce){.kff-fraga,.kff-fraga *{transition:none!important;animation:none!important}}\n<\/style>\n<article class=\"kff-fraga\">\n<nav class=\"kff-fraga__brod\" aria-label=\"Br\u00f6dsmula\">\n    <a href=\"\/se\/\">Hem<\/a> \u203a <a href=\"\/se\/fragor\/\">Fr\u00e5gor<\/a> \u203a <a href=\"\/se\/fragor\/strategi\/\">Strategi och kategori<\/a> \u203a<br \/>\n    <span aria-current=\"page\">Vilka typer av video anv\u00e4nder B2B-f\u00f6retag mest?<\/span><br \/>\n  <\/nav>\n<div class=\"kff-svar\">\n<p class=\"kff-svar__etikett\">Kort svar<\/p>\n<p>Presentations- och f\u00f6retagsvideo, kundcase, produktvideo, animerade f\u00f6rklaringsvideor, reklamfilm f\u00f6r annonsering, inneh\u00e5ll f\u00f6r sociala medier, intern kommunikation, rekryteringsfilm och eventvideo. De flesta bolag anv\u00e4nder tre till fyra av dem och producerar l\u00f6pande.<\/p>\n<\/p><\/div>\n<p class=\"kff-metarad\">Senast uppdaterad <time datetime=\"2026-08-27\">27 augusti 2026<\/time> \u00b7 Skriven av <a href=\"\/se\/om-oss\/christoffer\/\" rel=\"author\">Christoffer Flemstr\u00f6m, VD<\/a><\/p>\n<h2>Nio typer som \u00e5terkommer<\/h2>\n<p>Listan \u00e4r f\u00f6rv\u00e5nansv\u00e4rt stabil mellan branscher. Det som skiljer bolag \u00e5t \u00e4r inte vilka typer som finns, utan hur m\u00e5nga av dem som faktiskt anv\u00e4nds.<\/p>\n<ul class=\"kff-punkter\">\n<li><strong>Presentations- och f\u00f6retagsvideo.<\/strong> Vad ni g\u00f6r och f\u00f6r vem. Ofta f\u00f6rsta filmen ett bolag producerar.<\/li>\n<li><strong>Kundcase.<\/strong> En riktig kund ber\u00e4ttar vad som f\u00f6r\u00e4ndrades. B\u00e4r bevisb\u00f6rdan sent i k\u00f6presan. Vad ni faktiskt b\u00f6r fr\u00e5ga under inspelningen har vi samlat i <a href=\"https:\/\/klarafardigafilm.com\/se\/de-10-basta-fragorna-att-stalla-i-en-testimonial-video\/\">de tio b\u00e4sta fr\u00e5gorna att st\u00e4lla i en testimonial-video<\/a>.<\/li>\n<li><strong>Produktvideo.<\/strong> Produkten i anv\u00e4ndning, ofta med f\u00f6rklarande grafik.<\/li>\n<li><strong>Animerad f\u00f6rklaringsvideo.<\/strong> N\u00e4r det som ska visas inte g\u00e5r att filma: processer, tj\u00e4nster, programvara.<\/li>\n<li><strong>Reklamfilm f\u00f6r annonsering.<\/strong> Byggd f\u00f6r att konvertera och optimeras l\u00f6pande.<\/li>\n<li><strong>Inneh\u00e5ll f\u00f6r sociala medier.<\/strong> Kortare format, ofta klippt ur annat material.<\/li>\n<li><strong>Intern kommunikation.<\/strong> Utbildning, f\u00f6r\u00e4ndringsarbete, information till medarbetare.<\/li>\n<li><strong>Rekryteringsfilm.<\/strong> Kultur och vardag, riktad till kandidater snarare \u00e4n kunder.<\/li>\n<li><strong>Eventvideo.<\/strong> Dokumentation fr\u00e5n m\u00e4ssor och konferenser, ofta med kort livsl\u00e4ngd.<\/li>\n<\/ul>\n<h2>F\u00f6retagsvideo \u00e4r bredare \u00e4n f\u00f6retagsfilm<\/h2>\n<p>Begreppen blandas ihop. F\u00f6retagsfilm brukar syfta p\u00e5 den producerade presentationsfilmen. F\u00f6retagsvideo \u00e4r det bredare begreppet och rymmer \u00e4ven sociala medier-inneh\u00e5ll och webbvideor.<\/p>\n<p>En f\u00f6retagsvideo \u00e4r typiskt mellan trettio sekunder och fem minuter, och anv\u00e4nds b\u00e5de internt och externt.<\/p>\n<h2>B\u00f6rja med tv\u00e5, inte med nio<\/h2>\n<p>Ett bolag som ska b\u00f6rja producera video g\u00f6r s\u00e4llan r\u00e4tt i att t\u00e4cka hela listan. Tv\u00e5 typer r\u00e4cker l\u00e5ngt: en som f\u00f6rklarar vad ni g\u00f6r, och en som ger bevis.<\/p>\n<p>Resten tillkommer n\u00e4r det finns en kanal som beh\u00f6ver dem. Att producera en rekryteringsfilm utan en p\u00e5g\u00e5ende rekrytering \u00e4r ett vanligt och dyrt misstag.<\/p>\n<h2>Vanliga typer och vad de anv\u00e4nds till<\/h2>\n<div class=\"kff-tabellrutan\">\n<table>\n<thead>\n<tr>\n<th>Typ<\/th>\n<th>Fr\u00e4msta anv\u00e4ndning<\/th>\n<th>Livsl\u00e4ngd<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"Typ\">Presentations- och f\u00f6retagsvideo<\/td>\n<td data-label=\"Fr\u00e4msta anv\u00e4ndning\">Webbplats och s\u00e4lj<\/td>\n<td data-label=\"Livsl\u00e4ngd\">L\u00e5ng<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Typ\">Kundcase<\/td>\n<td data-label=\"Fr\u00e4msta anv\u00e4ndning\">Sent i k\u00f6presan<\/td>\n<td data-label=\"Livsl\u00e4ngd\">L\u00e5ng<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Typ\">Produktvideo<\/td>\n<td data-label=\"Fr\u00e4msta anv\u00e4ndning\">Webbplats, e-handel, s\u00e4lj<\/td>\n<td data-label=\"Livsl\u00e4ngd\">F\u00f6ljer produkten<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Typ\">Animerad f\u00f6rklaringsvideo<\/td>\n<td data-label=\"Fr\u00e4msta anv\u00e4ndning\">Komplexa tj\u00e4nster och processer<\/td>\n<td data-label=\"Livsl\u00e4ngd\">L\u00e5ng, g\u00e5r att uppdatera<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Typ\">Reklamfilm f\u00f6r annonsering<\/td>\n<td data-label=\"Fr\u00e4msta anv\u00e4ndning\">Betalda kampanjer<\/td>\n<td data-label=\"Livsl\u00e4ngd\">Kort, byts l\u00f6pande<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Typ\">Rekryteringsfilm<\/td>\n<td data-label=\"Fr\u00e4msta anv\u00e4ndning\">Kandidater<\/td>\n<td data-label=\"Livsl\u00e4ngd\">Medel<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Typ\">Eventvideo<\/td>\n<td data-label=\"Fr\u00e4msta anv\u00e4ndning\">Efter m\u00e4ssa eller konferens<\/td>\n<td data-label=\"Livsl\u00e4ngd\">Kort<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"kff-kalla\">K\u00e4lla: Klara F\u00e4rdiga Films egna priser och leveransvillkor, augusti 2026.<\/p>\n<section class=\"kff-sagor\">\n<h2>S\u00e5 g\u00f6r Klara F\u00e4rdiga Film<\/h2>\n<p>V\u00e5rt m\u00e5nadsabonnemang t\u00e4cker samtliga typer inom samma paket, vilket g\u00f6r att ni kan b\u00f6rja med tv\u00e5 och l\u00e4gga till fler n\u00e4r kanalerna beh\u00f6ver dem \u2014 utan ny offert per produktion.<\/p>\n<\/section>\n<section class=\"kff-relaterade\">\n<h2>Relaterade fr\u00e5gor<\/h2>\n<ul>\n<li><a href=\"\/se\/fragor\/strategi\/lonar-sig-video-for-b2b\/\">L\u00f6nar sig video f\u00f6r B2B-f\u00f6retag?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/strategi\/video-pa-landningssida-konvertering\/\">Hur mycket \u00f6kar konverteringen av video p\u00e5 en landningssida?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/strategi\/abonnemang-eller-styckekop-video\/\">Abonnemang eller styckek\u00f6p av videoproduktion?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/strategi\/hur-manga-videor-per-ar\/\">Hur m\u00e5nga videor per \u00e5r beh\u00f6ver ett B2B-f\u00f6retag?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/strategi\/in-house-eller-byra-for-video\/\">Ska vi producera video in-house eller anlita byr\u00e5?<\/a><\/li>\n<\/ul>\n<\/section>\n<section class=\"kff-fraga__cta\">\n    <a class=\"kff-cta-btn\" href=\"\/se\/kontakt\/\">Boka strategisession (30 min) \u2192<\/a><br \/>\n  <\/section>\n<\/article>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"Vilka typer av video anv\u00e4nder B2B-f\u00f6retag mest?\", \"inLanguage\": \"sv-SE\", \"author\": {\"@type\": \"Person\", \"name\": \"Christoffer Flemstr\u00f6m\", \"url\": \"https:\/\/klarafardigafilm.com\/se\/om-oss\/christoffer\/\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"Klara F\u00e4rdiga Film\", \"legalName\": \"F\u00e4rdiga Film Sweden AB\", \"url\": \"https:\/\/klarafardigafilm.com\/se\/\"}, \"about\": [\"B2B\", \"videotyper\", \"f\u00f6retagsfilm\"], \"mainEntityOfPage\": {\"@type\": \"WebPage\", \"@id\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/vanligaste-videotyperna-i-b2b\/\"}}<\/script><br 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