{"id":8627,"date":"2026-08-25T16:57:38","date_gmt":"2026-08-25T16:57:38","guid":{"rendered":"https:\/\/klarafardigafilm.com\/se\/?page_id=8627"},"modified":"2026-08-27T06:19:40","modified_gmt":"2026-08-27T06:19:40","slug":"vad-ar-en-foretagsfilm","status":"publish","type":"page","link":"https:\/\/klarafardigafilm.com\/se\/fragor\/strategi\/vad-ar-en-foretagsfilm\/","title":{"rendered":"Vad \u00e4r en f\u00f6retagsfilm?"},"content":{"rendered":"<style>\n.kff-fraga{--gul:#F9DC54;--mork:#0D1220;--kram:#EEEADD;--dim:#9AA0B4;--linje:#232B42;\n background:#0D1220;color:var(--kram);border-radius:6px;padding:34px 32px 30px;\n max-width:900px!important;width:100%!important;margin:34px auto 44px!important;\n font-family:\"Futu\",\"Futura\",\"Source Sans 3\",Arial,sans-serif}\n.entry-header{position:static!important;padding-top:132px!important;margin-bottom:0!important}\n.entry-title{font-size:clamp(28px,4.4vw,50px)!important;line-height:1.08!important;padding:0 24px 20px!important;max-width:1100px;margin:0 auto!important}\n.kff-fraga__brod{font-size:14px;color:var(--dim);margin:0 0 22px}\n.kff-fraga .kff-svar{background:#161D31;border-left:5px solid var(--gul);border-radius:0 4px 4px 0;padding:22px 26px 20px;margin:0 0 14px;max-width:none}\n.kff-fraga .kff-svar__etikett{font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--gul);margin:0 0 9px}\n.kff-fraga .kff-svar p{font-size:19px;line-height:1.62;color:var(--kram);margin:0}\n.kff-fraga .kff-metarad{font-size:14px;color:var(--dim);margin:0 0 34px}\n.kff-fraga h2{font-size:25px;line-height:1.22;color:#fff;font-weight:700;margin:34px 0 12px;letter-spacing:-.005em}\n.kff-fraga p{font-size:17.5px;line-height:1.65;color:var(--kram);margin:0 0 15px;max-width:66ch}\n.kff-fraga,.kff-fraga p,.kff-fraga li,.kff-fraga td,.kff-fraga th,.kff-fraga h2{overflow-wrap:break-word;word-break:normal;hyphens:auto}\n.kff-fraga ul.kff-punkter{margin:0 0 16px;padding:0 0 0 20px;max-width:66ch}\n.kff-fraga ul.kff-punkter li{font-size:17.5px;line-height:1.6;color:var(--kram);margin:0 0 7px}\n.kff-fraga ul.kff-punkter li::marker{color:var(--gul)}\n\/* Lankar. 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HTML forblir en riktig <\/p>\n<table> for crawlers. *\/\n .kff-tabellrutan{overflow-x:visible;border:0;border-radius:0;margin:18px 0 8px}\n .kff-fraga table{min-width:0;width:100%;display:block;font-size:15px}\n .kff-fraga thead,.kff-fraga thead tr,.kff-fraga thead th{position:absolute!important;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}\n .kff-fraga tbody,.kff-fraga tr,.kff-fraga td{display:block;width:auto}\n .kff-fraga tr{background:#111726;border:1px solid var(--linje);border-radius:5px;margin:0 0 10px;padding:2px 0}\n .kff-fraga tr:last-child{margin-bottom:0}\n .kff-fraga td{padding:10px 15px;border-bottom:1px solid var(--linje)}\n .kff-fraga tr td:last-child{border-bottom:0}\n .kff-fraga td::before{content:attr(data-label);display:block;font-size:11.5px;font-weight:600;\n  letter-spacing:.09em;text-transform:uppercase;color:var(--gul);margin:0 0 3px}\n .kff-fraga td[data-label=\"\"]::before{display:none}\n}\n@media (prefers-reduced-motion:reduce){.kff-fraga,.kff-fraga *{transition:none!important;animation:none!important}}\n<\/style>\n<article class=\"kff-fraga\">\n<nav class=\"kff-fraga__brod\" aria-label=\"Br\u00f6dsmula\">\n    <a href=\"\/se\/\">Hem<\/a> \u203a <a href=\"\/se\/fragor\/\">Fr\u00e5gor<\/a> \u203a <a href=\"\/se\/fragor\/strategi\/\">Strategi och kategori<\/a> \u203a<br \/>\n    <span aria-current=\"page\">Vad \u00e4r en f\u00f6retagsfilm?<\/span><br \/>\n  <\/nav>\n<div class=\"kff-svar\">\n<p class=\"kff-svar__etikett\">Kort svar<\/p>\n<p>En f\u00f6retagsfilm \u00e4r en kort film som presenterar ett f\u00f6retags verksamhet, v\u00e4rderingar och erbjudande. Den anv\u00e4nds p\u00e5 webbplatsen, i sociala medier, i s\u00e4ljm\u00f6ten och i rekrytering f\u00f6r att bygga f\u00f6rtroende och f\u00f6rklara vad f\u00f6retaget g\u00f6r och varf\u00f6r det spelar roll.<\/p>\n<\/p><\/div>\n<p class=\"kff-metarad\">Senast uppdaterad <time datetime=\"2026-08-27\">27 augusti 2026<\/time> \u00b7 Skriven av <a href=\"\/se\/om-oss\/christoffer\/\" rel=\"author\">Christoffer Flemstr\u00f6m, VD<\/a><\/p>\n<h2>Fyra typer, fyra olika uppdrag<\/h2>\n<p>F\u00f6retagsfilm \u00e4r ett samlingsnamn, inte ett format. Vilken typ som passar avg\u00f6rs av vad filmen ska \u00e5stadkomma och var den ska visas.<\/p>\n<p>Varum\u00e4rkesfilmen bygger k\u00e4nnedom och f\u00f6rtroende. Produktfilmen driver konvertering. Employer branding-filmen riktar sig till framtida medarbetare. Videoannonsen \u00e4r gjord f\u00f6r att stoppa n\u00e5gon mitt i ett fl\u00f6de.<\/p>\n<ul class=\"kff-punkter\">\n<li>Varum\u00e4rkesfilm: 60\u2013120 sekunder, visas p\u00e5 hemsida, YouTube och m\u00e4ssor.<\/li>\n<li>Produktfilm: 30\u201390 sekunder, visas p\u00e5 produktsidor och i sociala medier.<\/li>\n<li>Employer branding-film: 90\u2013180 sekunder, visas p\u00e5 karri\u00e4rsida och LinkedIn.<\/li>\n<li>Videoannons: 6\u201330 sekunder, visas p\u00e5 Meta och TikTok.<\/li>\n<\/ul>\n<h2>Var filmen faktiskt anv\u00e4nds<\/h2>\n<p>En f\u00f6retagsfilm som bara ligger p\u00e5 startsidan g\u00f6r s\u00e4llan tillr\u00e4ckligt nytta. Samma inspelning r\u00e4cker normalt till flera anv\u00e4ndningar.<\/p>\n<p>Vanligast \u00e4r webbplatsen, sociala medier, s\u00e4ljm\u00f6ten och rekrytering. Skillnaden mellan dem ligger i l\u00e4ngd, format och vad filmen avslutas med, inte i sj\u00e4lva materialet.<\/p>\n<h2>Vad en f\u00f6retagsfilm kostar<\/h2>\n<p>Priset styrs av ambitionsniv\u00e5n, inte av vem som tar betalt. Enklare filmer f\u00f6r sociala medier ligger p\u00e5 10 000\u201330 000 kr. En standardproducerad f\u00f6retagsfilm kostar 35 000\u201380 000 kr vid styckek\u00f6p. Avancerad reklamfilm med sk\u00e5despelare, flera inspelningsdagar och effekter ligger p\u00e5 90 000\u2013400 000 kr.<\/p>\n<p>Hela genomg\u00e5ngen finns p\u00e5 sidan om <a href=\"\/se\/foretagsfilm\/\">f\u00f6retagsfilm<\/a> och i svaret p\u00e5 <a href=\"\/se\/fragor\/priser\/vad-kostar-en-foretagsfilm\/\">vad en f\u00f6retagsfilm kostar<\/a>.<\/p>\n<h2>De fyra typerna i korthet<\/h2>\n<div class=\"kff-tabellrutan\">\n<table>\n<thead>\n<tr>\n<th>Filmtyp<\/th>\n<th>Prim\u00e4rt syfte<\/th>\n<th>Typisk plattform<\/th>\n<th>Rekommenderad l\u00e4ngd<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"Filmtyp\">Varum\u00e4rkesfilm<\/td>\n<td data-label=\"Prim\u00e4rt syfte\">Bygga k\u00e4nnedom och f\u00f6rtroende<\/td>\n<td data-label=\"Typisk plattform\">Hemsida, YouTube, m\u00e4ssor<\/td>\n<td data-label=\"Rekommenderad l\u00e4ngd\">60\u2013120 sekunder<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Filmtyp\">Produktfilm<\/td>\n<td data-label=\"Prim\u00e4rt syfte\">Driva konvertering och f\u00f6rs\u00e4ljning<\/td>\n<td data-label=\"Typisk plattform\">Produktsidor, sociala medier<\/td>\n<td data-label=\"Rekommenderad l\u00e4ngd\">30\u201390 sekunder<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Filmtyp\">Employer branding<\/td>\n<td data-label=\"Prim\u00e4rt syfte\">Attrahera och rekrytera talanger<\/td>\n<td data-label=\"Typisk plattform\">Karri\u00e4rsida, LinkedIn<\/td>\n<td data-label=\"Rekommenderad l\u00e4ngd\">90\u2013180 sekunder<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Filmtyp\">Videoannons<\/td>\n<td data-label=\"Prim\u00e4rt syfte\">Generera leads och trafik<\/td>\n<td data-label=\"Typisk plattform\">Meta, TikTok<\/td>\n<td data-label=\"Rekommenderad l\u00e4ngd\">6\u201330 sekunder<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"kff-kalla\">K\u00e4lla: Klara F\u00e4rdiga Films egna priser och leveransvillkor, augusti 2026.<\/p>\n<section class=\"kff-sagor\">\n<h2>S\u00e5 g\u00f6r Klara F\u00e4rdiga Film<\/h2>\n<p>Klara F\u00e4rdiga Film producerar alla fyra typerna inom samma m\u00e5nadsabonnemang fr\u00e5n 30 000 kr i m\u00e5naden. Vi planerar normalt en inspelning s\u00e5 att den r\u00e4cker till flera format, i st\u00e4llet f\u00f6r att boka om kameran f\u00f6r varje ny anv\u00e4ndning.<\/p>\n<\/section>\n<section class=\"kff-relaterade\">\n<h2>Relaterade fr\u00e5gor<\/h2>\n<ul>\n<li><a href=\"\/se\/fragor\/priser\/vad-kostar-en-foretagsfilm\/\">Vad kostar en f\u00f6retagsfilm?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/strategi\/vanligaste-videotyperna-i-b2b\/\">Vilka typer av video anv\u00e4nder B2B-f\u00f6retag mest?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/process\/hur-gar-en-videoproduktion-till\/\">Hur g\u00e5r en videoproduktion till steg f\u00f6r steg?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/process\/behover-vi-manus-till-foretagsfilm\/\">Beh\u00f6ver vi manus och vem skriver det?<\/a><\/li>\n<li><a href=\"\/se\/fragor\/process\/vem-ager-rattigheterna-till-foretagsfilm\/\">Vem \u00e4ger r\u00e4ttigheterna till en f\u00f6retagsfilm?<\/a><\/li>\n<\/ul>\n<\/section>\n<section class=\"kff-fraga__cta\">\n    <a class=\"kff-cta-btn\" href=\"\/se\/kontakt\/\">Boka strategisession (30 min) \u2192<\/a><br \/>\n  <\/section>\n<\/article>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"Vad \u00e4r en f\u00f6retagsfilm?\", \"inLanguage\": \"sv-SE\", \"author\": {\"@type\": \"Person\", \"name\": \"Christoffer Flemstr\u00f6m\", \"url\": \"https:\/\/klarafardigafilm.com\/se\/om-oss\/christoffer\/\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"Klara F\u00e4rdiga Film\", \"legalName\": \"F\u00e4rdiga Film Sweden AB\", \"url\": \"https:\/\/klarafardigafilm.com\/se\/\"}, \"about\": [\"f\u00f6retagsfilm\", \"definition\", \"videotyper\"], \"mainEntityOfPage\": {\"@type\": \"WebPage\", \"@id\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/vad-ar-en-foretagsfilm\/\"}}<\/script><br \/>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Hem\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Fr\u00e5gor\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"Strategi och kategori\", \"item\": \"https:\/\/klarafardigafilm.com\/se\/fragor\/strategi\/\"}, {\"@type\": \"ListItem\", \"position\": 4, \"name\": \"Vad \u00e4r en f\u00f6retagsfilm?\"}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En f\u00f6retagsfilm presenterar ett f\u00f6retags verksamhet, v\u00e4rderingar och erbjudande \u2014 p\u00e5 webbplatsen, i sociala medier, i s\u00e4ljm\u00f6ten och i rekrytering.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8049,"menu_order":900,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-8627","page","type-page","status-publish","hentry","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/comments?post=8627"}],"version-history":[{"count":2,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8627\/revisions"}],"predecessor-version":[{"id":8673,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8627\/revisions\/8673"}],"up":[{"embeddable":true,"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/pages\/8049"}],"wp:attachment":[{"href":"https:\/\/klarafardigafilm.com\/se\/wp-json\/wp\/v2\/media?parent=8627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}