Category: Advertising

  • Insights and Forecasts for Ecommerce Video Advertising in 2023

    Running an ecommerce store is challenging for many reasons, and rising competition is challenging. Ecommerce businesses should find innovative business marketing approaches to deal with the competition. A business can do well against competition if it comes up with unique ways to market its products and brand itself. Videos have become useful tools for business…

  • THE EVOLUTION OF STORYTELLING IN ADVERTISING: EXAMPLES AND MORE

    No man’s alien to stories. We all have spent a good chunk of our childhood listening to stories that have fascinated us, inspired us and stayed with us. Ever thought  why some of us still carry the memory of those stories we might have heard years back even today during a mid-life situation? The answer’s…