Introduction

TikTok is a video-sharing social networking platform where millions of users make short videos, about 15 seconds long, in various genres like comedy, dance, or lifehack. TikTok is one of the top ten social media networks worldwide, with over 689 million monthly active users.

TikTok is an ideal platform to advertise your products or services. You can also use TikTok Ads to drive targeted traffic to your website. It also helps you find a young audience that loves unique content. However, before creating a tremendous TikTok Ad video, you must learn about different types of TikTok ad videos to choose the best format for your targeted audience.

Different types of TikTok Ads

Here are different TikTok ads that you can use with different audiences and purposes. 

• In-Feed Ads

This type of TikTok ad is usually 60 seconds long, but it can also be a short video between 9 and 15 seconds. In-feed ads appear as you scroll through your “For You Page.” TikTok users can use the share, like, and comment buttons to engage with these ads. However, these ads are skippable.

When a brand creates an In-feed ad, they include a call-to-action button that links to a landing page. You can use this Ad type to drive more traffic or sales from TikTok. This ad format is ideal for CPD brands or other brands selling a physical product. This ad format naturally blends with the native content feed. 

• TopView

These TikTok ads are usually 60 seconds long and appear right after a user opens the TikTok app. TopView ads are full-screen and auto-play with sound. You can also include a call-to-action option within the ad. This ad format is among the most “traditional” as it feels like a commercial. This ad format also interrupts the user experience. However, this type of advertisement effectively grabs a targeted audience’s attention.

This type of TikTok ad is ideal for companies with big budgets. This ad video also helps companies increase their price tag. You can also use the TopView Ads format to repurpose your existing ad creatives and commercials. 

• Brand Takeover

This type of TikTok Ad pops up as soon as a person opens the TikTok app. This Ad takes over the screen for a few seconds, 3 to 5 seconds, and converts into an In-feed video Ad. These Ads can also appear on For You Page as images, gifs, or videos with clickable links that lead to a landing page. Users only see one Branded Takeover Ad per day.

This Ad video format is ideal for brands who want to create a buzz for upcoming events like product launches. This Ad video also helps brands to get a TikTok hashtag trending.  

• Branded Hashtag Challenge

This famous Ad appears at the top of the discovery page. When a person clicks on the hashtag, it leads them to the landing pages on TikTok. This Ad format boosts engagement and brand awareness. Branded Hashtag Ads are a type of Ad video that involves encouraging TikTokers to record themselves performing activities like a dance or a challenge in line with the product and post it with a specific brand hashtag.

You can use this Ad format to encourage more user-generated content for your brand. This Ad is also ideal for brands with well-known hashtags or experience promoting hashtag campaigns. 

• Branded Effects

This type of TikTok Ad video allows businesses to design Ads with their custom filters on the app. These Ads enable brands to create sharable filters, stickers, and special effects for self-promotion. TikTok Branded Effects Ads can last up to 10 days at a time. This type of Ad format is perfect for boosting engagement and getting more UGC. These Ads are often flamboyant, making them ideal for TikTok’s audience.

You can use this type of Ad for your brand if you want to create an aesthetic or identity on this platform. This Ad format is also beneficial for businesses with creative talent on hand. It helps you maximize the exposure of your existing TikTok promotion.

Tips to Create an effective TikTok Ad

Once you have decided which type of TikTok Ads are perfect for your brand, follow these tips to create a great TikTok Video.

• Create high-resolution video

TikTok is a highly visual platform that demands high quality and size. When creating TikTok Ad videos, avoid low-quality, blurry, and cropped videos. Instead, it would be best if you went for high-resolution video with full-screen. 

• Use sound and captions.

Sound is key to creating a high-performing video, as many TikTok users stop and look at Ads with audio or sound. Captions also make your Ad video more informative and add value to it. It boosts engagement with your audience. 

• Keep it vertical

You can create your TikTok Ad video in three aspect ratios, including 16:9 (landscape), 9:16 (portrait), and 1:1 (square). It is better to create a vertical video as most TikTok users use smartphones to view Tik Tok videos.

• Start with a great visual

An effective Ad grabs the audience’s attention immediately. Generally, you must grab your audience’s attention within the first six seconds of your TikTok Ad. You can start your TikTok Ad video by catching visuals and questions addressing a problem.

• Center all essential elements

It would be best if you focused on various things when creating a TikTok video, such as Ad format, audience, content, and community guidelines. You can try branded effect Ad videos to stand out. It also increases engagement and encourages your audience to take a desirable action.

• Include a compelling CTA

It would help if you kept the ending of your TikTok Ad video short. Your Ad should have a clear, concise, and actionable call to action. Good CTA can also boost sales by driving specific actions. You can also use pre-made CTA options for your Ad video through the TikTok app.

Find your target audience.

Determining your target audience when creating a great TikTok video is essential. It helps you give insight into what type of content is likable among your target audience. You have to consider many factors, including your audience’s age, interest, gender, physical location, device, behavior, language, and more when choosing an audience for your TikTok ads.

TikTok is a well-known app available in over 155 countries and 75 languages. Generally, the Generation Z audience has dominated TikTok, as 60% of TikTok users are from this generation. Moreover, 39% of TikTok users like Ads with inspirational content, which helps them purchase a product. Ad video content, including humor, is also a factor that makes an Ad effective. Creator-based Ads are a great way to drive organic traffic to your website.  

Wrapping up

Generation Z is the fastest-growing consumer segment, meaning TikTok is the best choice to promote your brand featuring the younger generation. The different Ad formats of TikTok Ads encourage engagement among users. You can also reach an international audience with your effective TikTok Ads. 

Implement all the effective tips, such as using creative elements, targeting a relevant audience, and keeping your CTAs impactful yet brief when creating a TikTok Ads video.