We all are familiar with aspects that carry a sole purpose to connect with our audience. Reading online used to be an important part of our life in the past, especially in terms of marketing. But that isn’t the case anymore. Organizations are more keen on advertising through video marketing simply because of the potential it carries.
Imagine it for yourself that you have a brand of your own. You have been wanting to reach out far and wide with– maybe, a new product launch that adds convenience to your pre-existing customers, but you still adhere to the old writing methods of promotion/advertisement. I bet these conventional methods wouldn’t do as great as you’d anticipate. Here’s the answer to all of your wondering– video production.
A corporation’s investment on a video production team could do wonders today! And you know why? Because the audience doesn’t just want to read about you, but also wants to see what’s special about you. Therefore, these massive organizations are seen to spare a good chunk of their fortune on video marketing– simply because it pays! From the customer experience they gather to imparting their own story to the audience, they establish a solid foundation just through a medium that’s called video marketing.
Since 2018, the number of people who view videos online has doubled. Along that, nearly 81% of firms now use video marketing to educate potential buyers about their brand. This was stated in a poll of 582 marketing experts and online consumers done by video marketer Wyzowl.
Having said that, let us now understand the top 5 benefits of corporate video production along with some additional benefits of it.
1. Great SEO performance:
To boost SEO, 31% of marketers use video. Because adding video improves the quality of the page and the amount of time visitors spend there, websites benefit from a rise in search engine visibility.
Video is a desirable medium because it appears frequently in social media news feeds and helps your SEO. Sharing videos across many platforms is simple, which can lighten your workload. A powerful sales tool is video since it gives you the opportunity to communicate directly to potential clients through multiple social channels and for so many different reasons!
A video has a higher search ranking and better SEO because it is simpler to follow than texts and photos. An increased click rate is the effect of this. An increasing number of people are using search engines for their daily searches. One can boost their marketing game by using clever keywords. Google is a popular choice for online research. If you have a higher click rate than your competitors, they are more likely to find your page. Thus, it is a never-ending positive cycle: videos, higher clickthrough rates, better rankings, higher clickthrough rates, etc.
2. Better brand awareness:
The thing with generating brand awareness is: the more, the merrier. So far, you may have been the big deal around various blogs, media mentions, etc., but you would now realize that because of the lack of video advertising, your business is ten steps behind the emerging ones who’ve already chosen video promotion as a vital means of communication.
What are you supposed to do now? It’s never too late to start from scratch. Grab out the lights, get a good hold on the camera and say action to your happy client. If you have a good name in the business sphere, you don’t even have to put any additional effort. Your customers would speak for you! Your potential target audience would want to hear your backstory. Once that is executed successfully, half the job’s already done for you.
Users are also learning from other sources besides brands. Although Gen Z and Millennial users have diverse preferences, most of them, however, desire to share knowledge. Consumers and clients prefer low-quality, “genuine” video to high-quality, “manufactured” video, according to HubSpot Research. In a nutshell, when there are several identical products available, it will be challenging for the consumer to select the best one. One needs a good approach if they want to draw clients to a particular brand. When building brand recognition, it’s best to use video presentations to convey a subtle message to consumers rather than directly urging them to buy a particular product; which sums up brand awareness for you.
3. Growth in sales and marketing:
The difference between existing sales and marketing prior to and during a marketing campaign is measured using a variety of methods and tools. Due to its lower bounce rate and superior means of expressing the specific product, video representation is thought to be the most effective marketing strategy. Video production companies are very skilled at directing all available resources to create a successful audio-visual presentation.
According to Biteable, 68% of marketers believe that a video’s return on investment is superior to that of a Google ad. More so than Facebook or Instagram, YouTube is said to have a higher return on investment for video content.
4. Create customized messages for your target audience:
Customization is always considered to be a thoughtful approach. You know what keeps your target audience intact. Aside from that, you understand what exactly convinces your potential customers. So, using that skill, you can work on shooting various customized videos that enable your audience to stay. Make the most out of customization on certain important days (say, a first purchase anniversary of a certain customer?) or the simplest ones– festivals! Everybody loves to be greeted at festivals! These are opportunities that knock on your enterprises’ door once in a few months–so, as was indicated above, take some lights, a camera, and say action to shoot a personalized video message.
5. High website traffic:
Marketing companies have plenty of opportunities. All credits go to the Internet to reach their objectives. Once the internet became widely used, various forms of social media channels emerged, simultaneously. These social media platforms allowed marketers to reach a diverse global population without any limitations. Corporate Video Makers offer cutting edge, high-quality videos that help their businesses get the most traffic to their websites. While communicating ideas is crucial, only a visual representation can draw customers in by inspiring a sense of attachment to the products. In order to produce successful films that effectively drive website traffic, a skilled video production business is required to grasp the various nuances of the market.
And it isn’t necessary to always embrace a stern approach. While you’re imparting your business thoughts or anything you wish, it is best to be warm and wear a smile. Subtle gestures like these convince the customers to stay which after all, is the whole point, right?
Therefore, a corporate video presentation is essential if you want to grow your company and get the best return on investment. However, picking the correct video production business is equally vital for success, and Klara Fardiga Films is one of them. Wanting to produce a unique video to better reach your audience? With our reasonable packages and, of course, a highly competent crew, we’re here for you. Get in touch with us, today!
