Chances are, if you’re a marketer or running a small business, you keep on immersing your hands in different activities. Some of them probably aren’t even marketing hacks. From product marketing to content production, social media postings to event participation, and even sales, it’s all on you. So, why would you want to incorporate video marketing into your strategy? The truth is that video marketing provides a TON of benefits for small businesses.
In fact the amount of online video they watch has almost doubled since 2018.
According to statistics released by Wyzowl, out of 63% of businesses that started using video content marketing in 2021. Video marketing stands out the most in any company’s marketing effort. Everyone enjoys viewing videos, after all. Whatever the type of business you run, video marketing is critical for attracting your customers. In Fact people nowadays consume most of their information through videos, whether it’s television or social media, virtual content has definitely made a huge space for itself in the past few years.
Let’s know some perks of Video as a Marketing tool that are going to be significant especially in 2022. Here’s why you should adopt to video marketing ASAP:
1. Positive Impact on Conversion & Sales
A consumer wants to be sure of the product they are buying while exploring online. Video marketing plays a remarkable role here. 84% of people say that watching online videos of brands has convinced them to buy a product or service. If your think video’s efficacy isn’t all that unexpected. After all, vision is our primary sense. The majority of information sent to our brain is visual.
See how Treepodia made it sure that video works well in all the categories they deployed it.
2. Super Easy to Consume
A consumer who wants to see a product in action would give preference to video content over length, and thoroughly dig articles. Video marketing targets a much wider audience, and the engagement is bound to go up as a result. Companies create a broad range of different videos. 42% mostly use live-action videos, 33% primarily use animated videos & 15% mainly use screen recorded videos. You can create any type of the above-mentioned video content type that suits you best. Especially since many social media platforms like Instagram have brought up video marketing techniques like reels, consumption of information has not only became easy but enjoyable as well.
Few stats about reels:
- Cristiano Ronaldo’s one of the Instagram Reel, has got 42 million views
- Gucci gets 1.4 million views per Instagram Reel on average
- Apple gets 6.7 million views per Instagram Reel
- Porsche got 16 million views on one of its Instagram Reels
3. Search Engines Love Videos
You know your website has become more trustworthy when there is an increase in the number of people visiting and engaging. Using video content on your website or app or social media handle can improve the quality and quantity of traffic to the website. Studies show that 85% of marketers use video as a tool to boost SEO.
4. Video Gives Good ROI & ROAS
In the long run, Video Marketing will give a good ROI or ROAS whatever you plan it for. Although video production is time-consuming and expensive, it is worth all the investment. According to Wyzowl’s statistics, 87% of video marketers reported that video gives them a positive ROI — as compared to 33% in 2015. With the marketing industry growing rapidly, there are numerous options for businesses to choose from, but picking up the right resource in less time is where video marketing shines.
5. Social Media without a Video is DEAD
Nowadays, every generation is active on social media day and night. Especially, today’s youth is the audience that avails maximum services from most small businesses. The advanced algorithm makes the audience see exactly what they want to see. For example, Instagram reels, YouTube Shorts, TikTok, etc. Hootsuite.com found out that 51.7% of global internet users’ (are aged 16 to 64) primary reason for using the internet watching videos, TV shows and movies. The good news for brands here is that 86% of people want to see more videos from brands.
6. Builds Stronger Brand Affiliation & Connection
In this fast-paced world we are living in, effective marketing through video content can immensely raise your brand awareness. 93% of marketers say video has helped them increase brand awareness. Video gives out more messages in few or no words. For example, by a 3-minute video you can convey to your audience what type of business you do, what is your USP, what devices are you available on etc., while on the other hand, you need at least a page long article to describe all these things about your business. Brands that use video marketing have seen a 49% increase in sales year over year compared to brands that don’t. If a video is provided, 60% of site visitors will view it before reading any content. Your video could be an explainer video, or pre-roll video, or even a vlog. There is a wide range to choose from and pick what your brand needs.
7. Adds Credibility to your Business
Every successful business’ initial goal is to build trust among its consumers. Trust comes from showing people what you do and why they should drive towards you and not your competitor. Providing them with interesting, fun and useful content at the same time can do wonders for your business. Video content acts as a one-on-one way of communication (virtually, obviously). A billion users watch over 250 million hours of video on YouTube each day, making it the second-largest search engine in the world. This platform holds a strategic opportunity to bring confidence and credibility among your consumers through video content.
8. Video Mails have better CTR than Text Mails
A 2021 research conducted by Vidyard reveals that 71% of sales pros agree that video email outperforms text-based email. Videos are more likely to leave an impact on people watching them than a blog without video. As a result, people are more likely to remember the details of a video-based email than a text-based email (which is uninteresting). B2B DecisionLabs have stated that Short video mails are more likely to be watched than a video of longer duration. So, try to keep the video email short and to the point.
9. Easy on your Pocket
You don’t need Tom Cruise or Angelina Jolie to tell people why your Company is the best in your city. Videos can be shot by video professional like us on a low cost model where you won’t need to rent/buy an equipment, hire amateurs, buy software or tools etc. Just pay a flat rate for a package you choose & we will do the rest of the job. You would just need to click the button and throw the video to your audience.
With the advancement in technology, you can market your product to a larger consumer base, capturing their attention and delivering the message in an easier way. For that, It’s not just the type of video content you are creating, but how you are creating it, that matters. First and foremost, knowing what your business needs and then making quality content is what you need to learn for building a business and taking it to higher pedestals. Your creativity, innovation, and enthusiasm will help you here to achieve views, likes and engagement on the amazing video content you are going to create!
Bonus of Video Marketing due to COVID-19
Unfortunately, the pandemic still exists in 2021, and it appears that COVID will continue to have an impact till we are alive. It has also shown some major repercussions in the field of video marketing.
According to 64% of marketers, the pandemic has had an impact on their video marketing strategies for 2021 and 2022. Three-quarters of those surveyed said the epidemic made them more willing to create a video.