Videos tend to render a huge impact on your marketing game- for real. It has the potential to either make or break your impresion. Literally, it’s the first few seconds of your video that determine whether the customers are going to stay or just sway.
Since the launch of YouTube in 2005, which is undoubtedly the most popular video platform, the use of video material has increased significantly. Currently, with 86% of businesses already investing in visual content, videos have taken over the globe and are essential tools in content marketing for small and established organizations alike. The greater your video production is, the best impression it would yield.
But how are you supposed to get started with it? Worry no more as here’s a brief study on the details that follow within:
The Basics of Video Production
The entire process of making a video is called video production. The method may differ slightly depending on the specifics, but it is essentially the same whether it is a short film, a full-length film, a company marketing video, a television commercial, a music video or another genre of film. There are three subcategories that make up the fundamental procedure.
- Pre-production
- Production
- Post-production
All facets of video production, from the moment an idea first enters your head to the time the movie is made public, are covered by these three sections.
But when we speak in terms of marketing, video production isn’t something incredibly different. There’s just a slight change in perspective. Video production for business is followed by solely taking your brand idea; your own business story and methods that help it go far and wide, in consideration. Investing in video production simply sharpens a businesses’ brand awareness. This helps bring in new leads that can turn into potential customers.
Investing in video production has essentially become a need for companies trying to expand and establish a brand online. Online video has taken over and is expected to account for 82% of all consumer traffic by 2022.
Having said that, here’s why companies should consider investing in video production:
Demonstrates Better Sales & Conversion Stats
It has been demonstrated that video production boosts revenue and conversions. It shows a fantastic return on investment (ROI). One fact that keeps popping up, mostly because it’s so great, is that you can increase conversions by 80% just by including a video on your landing page. There is unfathomable potential there! Companies from various industries have found success with video, and more are turning to it. Did you know that more than 85% of companies now use video into their marketing plans? So think about investing in video production if you want to increase your conversions and revenues!
Share Not Just Your Story, But Also Your Success
In addition to you, as a business, sharing your own narrative, a happy client can occasionally do it even better. This would be a huge plus for a company’s reputation. An entirely new level of branded content can be provided by a video testimonial in which clients share their successes and experiences. This creates limitless potential for one’s marketing plan. The best technique to shoot a testimonial video such that it interests viewers and compels them to discover more about the brand. That’s how they will be known once worked along with an experienced video production firm.
The Versatile Means of Videos
Videos have many uses. You can publish a video in any format, regardless of the advertising platform. While social media prefers short-form content, YouTube favors long-form video content. Shooting a single long-form video can be divided into numerous smaller pieces of material that can be published on social media over time. When it comes to using video content, marketers have many alternatives. It implies that finding a strategy that works with the marketing objectives of your business is simple.
Enhance Brand Loyalty
Clearly, videos are quite popular. Companies take these videos into account and use them for customer’s to enjoy viewing videos that instruct, amuse and occasionally even touch viewers’ hearts. Create entertaining videos that improve your consumers’ lives for no cost to promote brand loyalty. When attempting to increase customer loyalty to your brand, no sales speak is permitted. And that’s the trick to sustain a relationship for the longer run. While doing so, it should definitely not look like you’re making this about you or the video is simply coming off as a marketing gimmick to promote your brand in some way. If companies master this, they’ve made it to the future, already.
Boosts SEO
A website has a 53 times higher chance of ranking on Google’s first page simply by adding a video to it. Additionally, using videos lengthens user sessions, lowers bounce rates, and fosters customer confidence. All of these are factors that Google values highly, thus the better your results, the higher you move up the list. Although it’s not exactly so simple, you get the idea. You’ve probably noticed that one of the first results you see when you search for a term on Google is a list of videos related to that subject. It’s no accident that Google gives high-quality video material a high ranking in its algorithm. Therefore, consider video production if you want to boost your SEO or if you just want a higher Google ranking.
Despite how popular visual content is today, statistics indicate that the demand for video will only grow in the years to come. With social media platforms like Instagram and TikTok becoming more and more popular, video content is certain to remain one of the most effective marketing tools for years to come. It is now more important than ever to invest in video content that helps drive engagement, strengthens customer loyalty and reaches new audiences. This is because businesses around the world become more aware of the importance of video content and visual content promising multiple benefits for the corporate world.
Check out Klara Fardiga Films to ensure great corporate-centered high-quality production videos that state the purpose of your brand clearly and professionally. Drop a hello and choose your package today!
