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Running an ecommerce store is challenging for many reasons, and rising competition is challenging. Ecommerce businesses should find innovative business marketing approaches to deal with the competition. A business can do well against competition if it comes up with unique ways to market its products and brand itself. Videos have become useful tools for business branding nowadays. Ecommerce stores can use videos to promote their brands and products. Moreover, you can improve ecommerce sales to a significant extent through video marketing. A well-planned video marketing campaign will give your company a competitive advantage. Why Is Video Marketing Important in Ecommerce? According to a report, more than 244 million people watch digital videos in the USA alone. In most cases, people use smartphones and laptops to access these videos. However, a sizable proportion of viewers come from smart televisions. Videos are more engaging and attention-grabbing than other types of advertisements.Another report says that more than 80% of online businesses have admitted that growth is directly connected to video marketing. Therefore, it is obvious that more businesses will invest in video marketing nowadays. Businesses that sell things online should develop unique and creative ways to improve their video advertising campaigns and get the most out of the money they put into video marketing. So, how can you improve the video marketing campaign? In the following section, you can find useful tips and video marketing trends to improve the campaign’s outcome. Conclusion So, these are some crucial tips and trends that eCommerce businesses should keep in mind when planning a video marketing campaign. Putting the above ideas into action can significantly affect how many people buy from and stay with your online store. Nevertheless, the ideas will help your ecommerce brand grow quickly if implemented successfully. Tagged InsightsVideo Advertising

Video marketing is an essential medium for business marketing nowadays. Different businesses use video marketing to attract more buyers. Similarly, video marketing can benefit the real estate industry immensely. Real estate businesses must know the steps to create eye-catching video content to reap the benefits of video marketing. Nevertheless, sharing videos on different public domains and social media websites is essential. Getting more viewers for the videos will help you get more potential customers for your real estate products and services. You can follow the tips discussed in the following section for a meticulous video marketing campaign for your real estate business. Planning Is the Most Crucial Stage The most crucial stage of video marketing is planning the process of developing the real estate video and then promoting the business through the video. The most important part of video marketing planning is estimating the process’s budget. A small-scale business or startup company may have budget constraints. However, it is possible to plan a video marketing campaign with a small budget. Perfect budget estimation depends on the following factors. The type of videos you want to develop Length of the videos Equipment to be used for filming the video Techniques to be implemented for video editing Methods of promoting the videos Your planning stage will be completed when you have accurate answers for the things that are mentioned above. Analyze the Competitors The real estate industry is growing, and thus, many players compete. Everyone has to give importance to their rivals, from small to large businesses. It is crucial to track the video marketing activities of rival companies. If you have just started your video marketing campaign, you shall get ideas on producing good content from your competitors. Tracking their activities will also help you understand how real estate businesses have successfully conducted the video marketing process. To track your competitors’ activities, you can use competitor analysis tools. Drone Shots Are Trending For filming a property’s videos, drones are a good idea. Drone shots give the view from the top. Hence, viewers can easily understand the size and dimensions of the property. Nevertheless, drone shots look beautiful. Therefore, it impresses the viewers easily. When viewers like property by watching the video, your real estate business can expect a better conversion rate; if the property videos are eye-catching, a hesitant viewer can convert into a potential buyer or client for your real estate business. Maintain Human Emotions in the Videos Buying a property is a big decision for most people. Hence, it is common for people to spend a lot of time planning before buying a property. There is an emotional connection with purchasing a property; thus, people invest their precious time in researching properties. When you make a video advertisement to sell a property, you must respect the buyers’ emotions. The advertisement content should not look too promotional. There should be a hint of human emotion. An emotional appeal is the best way to get potential property buyers’ attention. Feature Satisfied Buyers on the Marketing Videos Since buying a property is a big financial decision, people hesitate before sealing a deal. Winning the trust of potential buyers is necessary. There are many ways to exhibit your business as a genuine and trusted realtor. Among those ways, video marketing has been regarded as an essential way to build trust. Instead of plain text-based testimonials, you can feature genuine buyers in your real estate videos. You can quickly shoot small videos of your clients or buyers. It would be best to ask them to share their opinions on your business on camera. Heaping praise on products or services is only sometimes necessary. You need to make the videos in a way that they look genuine. If the video looks genuine, it will help you build trust. Your real estate business can observe better conversions by promoting such videos. Use the Power of 360-degree Videos Today, buyers need more time to visit a property site physically. They choose to visit the properties that look good in videos and photos. Since buyers rely on videos for selecting a suitable property, you need to give more convenience to potential buyers through your videos. Here, the 360-degree videos make an entry into the scene. A 360-degree view of the property helps the viewers enjoy a virtual tour. 360-degree view of the property exterior is easy to shoot with a drone. You must learn the art of shooting 360-degree video for the property interiors. Property buyers have appreciated such efforts in creating property videos. Buyers will find your real estate business transparent and trustworthy. Shorter Videos Create Better Impact If you plan to create videos of your real estate properties, you should make short videos. Videos on different platforms should have different lengths. For putting real estate videos on your business website, you can make videos ranging from 3 to 5 minutes. For your business’s YouTube channel, videos should be 1-2 minutes long. For social media, videos should be even shorter. According to business marketing experts, only 37% of people watch videos on social media till the end. If your video is lengthy, people will only watch it at the end. Keeping it shorter will make social media users watch the complete video. Hence, the video length for social media should range between 15 and 30 seconds. Business Logo and Introduction Since you are using real estate videos for business promotion, you must strategically place the business logo on the videos. It should be visible to the viewers. However, it must not be too large to spoil the content of the video. Creating a short and unique video introduction can also help in better business branding through real estate videos. Conclusion So, these are the tips real estate businesses should keep in mind when conducting business marketing campaigns. The businesses that adhere to these tips and tricks can enjoy a healthy competitive edge over the other businesses. Moreover, a well-planned video marketing campaign will fetch a long-sustaining… Continue reading Top Ideas For Real Estate Video Ads To Increase Brand Value

Introduction TikTok is a video-sharing social networking platform where millions of users make short videos, about 15 seconds long, in various genres like comedy, dance, or lifehack. TikTok is one of the top ten social media networks worldwide, with over 689 million monthly active users. TikTok is an ideal platform to advertise your products or services. You can also use TikTok Ads to drive targeted traffic to your website. It also helps you find a young audience that loves unique content. However, before creating a tremendous TikTok Ad video, you must learn about different types of TikTok ad videos to choose the best format for your targeted audience. Different types of TikTok Ads Here are different TikTok ads that you can use with different audiences and purposes. In-Feed Ads This type of TikTok ad is usually 60 seconds long, but it can also be a short video between 9 and 15 seconds. In-feed ads appear as you scroll through your “For You Page.” TikTok users can use the share, like, and comment buttons to engage with these ads. However, these ads are skippable. When a brand creates an In-feed ad, they include a call-to-action button that links to a landing page. You can use this Ad type to drive more traffic or sales from TikTok. This ad format is ideal for CPD brands or other brands selling a physical product. This ad format naturally blends with the native content feed. TopView These TikTok ads are usually 60 seconds long and appear right after a user opens the TikTok app. TopView ads are full-screen and auto-play with sound. You can also include a call-to-action option within the ad. This ad format is among the most “traditional” as it feels like a commercial. This ad format also interrupts the user experience. However, this type of advertisement effectively grabs a targeted audience’s attention. This type of TikTok ad is ideal for companies with big budgets. This ad video also helps companies increase their price tag. You can also use the TopView Ads format to repurpose your existing ad creatives and commercials. Brand Takeover This type of TikTok Ad pops up as soon as a person opens the TikTok app. This Ad takes over the screen for a few seconds, 3 to 5 seconds, and converts into an In-feed video Ad. These Ads can also appear on For You Page as images, gifs, or videos with clickable links that lead to a landing page. Users only see one Branded Takeover Ad per day. This Ad video format is ideal for brands who want to create a buzz for upcoming events like product launches. This Ad video also helps brands to get a TikTok hashtag trending. Branded Hashtag Challenge This famous Ad appears at the top of the discovery page. When a person clicks on the hashtag, it leads them to the landing pages on TikTok. This Ad format boosts engagement and brand awareness. Branded Hashtag Ads are a type of Ad video that involves encouraging TikTokers to record themselves performing activities like a dance or a challenge in line with the product and post it with a specific brand hashtag. You can use this Ad format to encourage more user-generated content for your brand. This Ad is also ideal for brands with well-known hashtags or experience promoting hashtag campaigns. Branded Effects This type of TikTok Ad video allows businesses to design Ads with their custom filters on the app. These Ads enable brands to create sharable filters, stickers, and special effects for self-promotion. TikTok Branded Effects Ads can last up to 10 days at a time. This type of Ad format is perfect for boosting engagement and getting more UGC. These Ads are often flamboyant, making them ideal for TikTok’s audience. You can use this type of Ad for your brand if you want to create an aesthetic or identity on this platform. This Ad format is also beneficial for businesses with creative talent on hand. It helps you maximize the exposure of your existing TikTok promotion. Tips to Create an effective TikTok Ad Once you have decided which type of TikTok Ads are perfect for your brand, follow these tips to create a great TikTok Video. Create high-resolution video TikTok is a highly visual platform that demands high quality and size. When creating TikTok Ad videos, avoid low-quality, blurry, and cropped videos. Instead, it would be best if you went for high-resolution video with full-screen. Use sound and captions. Sound is key to creating a high-performing video, as many TikTok users stop and look at Ads with audio or sound. Captions also make your Ad video more informative and add value to it. It boosts engagement with your audience. Keep it vertical You can create your TikTok Ad video in three aspect ratios, including 16:9 (landscape), 9:16 (portrait), and 1:1 (square). It is better to create a vertical video as most TikTok users use smartphones to view Tik Tok videos. Start with a great visual An effective Ad grabs the audience’s attention immediately. Generally, you must grab your audience’s attention within the first six seconds of your TikTok Ad. You can start your TikTok Ad video by catching visuals and questions addressing a problem. Center all essential elements It would be best if you focused on various things when creating a TikTok video, such as Ad format, audience, content, and community guidelines. You can try branded effect Ad videos to stand out. It also increases engagement and encourages your audience to take a desirable action. Include a compelling CTA It would help if you kept the ending of your TikTok Ad video short. Your Ad should have a clear, concise, and actionable call to action. Good CTA can also boost sales by driving specific actions. You can also use pre-made CTA options for your Ad video through the TikTok app. Find your target audience. Determining your target audience when creating a great TikTok video is essential. It helps you give insight into… Continue reading Tiktok Ads: Everything You Need To Know To Get Your Add Film Noticed

Introduction A product demonstration video is the perfect sales tool if you are a product-oriented company and want to increase customer engagement and sales. These videos efficiently capture the audience’s attention and get them excited about your product launch. An informative and exciting product demo video helps your business reach targeted audiences and improve brand awareness. A study found that 71% of consumers find demo videos helpful because they make the product easy to understand. If you are wondering whether you should create a demo video, you should learn about its purpose and advantages. What is a product demo video? A product demo video is essential to operate a business, as it lets your customers know how your products work and how to use them more effectively. These videos explain a product’s different features in a visually pleasing manner. A demo video introduces your product and explains how it successfully resolves problems. You can create product demo videos for any physical product or service, such as electronics, software, furnishings, tools, clothing, and more. What is the purpose of a product demo video? The main goal of these videos is multifaceted. A business may create a product demo video for various purposes. The goals of this video are as follows: Convince people to purchase your products. Explain to your audience how the product works in real life. Highlight the features and benefits of your product. Receive feedback, and help brands meet their consumers’ future requirements. Advantages of demo video for your product Creating a demo video has several advantages. Here you can learn how demo videos can help your business. It explains the product’s features. Demo videos explain your product’s features and benefits in a way that doesn’t make viewers feel like they are watching a commercial—instead, people like videos that have surprises for them. You can use this video to share new features of your existing product with your customers. It helps make your product stand out from other competitive brands. It introduces customers to new products. Demo videos are an effective way to introduce new products to your existing customers. You can use this video to encourage people to use your new product. It explains how your new video can be helpful for your client or customer. You can share your product demo video by notifying your existing customers via mail or SMS. It helps improve the product. Another advantage of product demo videos is that you can get feedback from your audience on whether or not you have launched your product. With your customer’s feedback on your demo video, you can improve your video and match their demands. You can use analytics to check whether people like your video and if it has anything that prevents people from watching it. Remove the dull parts from the video and product to create an improved one. It saves time and expenses for advertising. A demo video doesn’t feel like a video whose sole purpose is to sell its product. Instead, people find demo videos useful. It also saves you money and time you might spend promoting your brand and its products. If you want to sell your products in foreign markets, a demo video is an effective way to introduce them to new people at a low cost. It shows how it solves a problem. The best demo videos solve a common issue your customer is currently facing. Most demo video titles start with a question, “How to.” Your audience will encounter your demo video when they look for a specific problem. If your demo video solves a problem well, it will make people more interested and lead to more sales. It provides a tutorial for customers. With demo videos, you can interestingly present your products. Nowadays. Brands use effective ways to create a demo video, like a storytelling video. This video includes attractive animations, graphics, background music, and enhanced audio-visual effects that captivate the audience. These videos help the audience get a better experience of the products and understand them easily. How to plan your product demo video? Once you understand the importance of a product demo video, the next step is to stick along these steps to create a compelling demo video. Identify the goal of your demo video. Before you go recording the demo video, you have to ask yourself what is the key goal of your product demo video. Whether you want to create a demo video for subscriptions, purchases, information, or brand awareness, first decide your video’s objective. You can list these things, such as what you want to show your viewer and what response you want from them. Consider what businesses need your demo video to accomplish. Your video should encourage the audience to take action after watching it. Choose the type of video. There are many types of demo videos you can use for your product. These include screencasts, a live-action video, a talking head video, and an animated product demo video. Learn about each type of demo video and choose the one that aligns with your business. You can use screencasts to introduce your software apps. A talking head video includes the head of a narrator, who speaks directly into the camera and engages the audience using the social aspect of the engagement. Live-action videos are a little pricey, requiring more complex and extensive editing. Animated demo videos are ideal for captivating your audience, as they are entertaining and go well with a storyline. Find your audience for a demo video. Targeting your audience before you start planning your demo video is essential. It would be best if you targeted your audience based on their age. Gender, location, interest, personality, buying behavior, and more. Moreover, it would be best if you matched your audience preferences to make a successful demo video. For instance, if you are marketing a product that targets instrument players, you should include cool, high-quality music in the background of the video. You can create a target audience… Continue reading Does Your Product Have A Demo Video?